It’s Time to Trim the Fat. Canon Gets Gloomy About Camera Sales

eos m50

The camera market is struggling, and Canon isn’t beating around the bush when it talks about future camera sales.

Another day and another nail has been hammered into the coffin of the camera market. Again, Canon has come out and said that the market has a future of doom and gloom due to decreasing camera sales. In fact, they reckon it’s so bad that you think the market is in free fall; you haven’t seen anything yet. Is there any hope of saving the camera industry? After the break, we’ll take a look at what Canon is predicting, and we’ll don our superhero capes and spout off ideas that could help turn things around.

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Need a Gig? Show Us Your Skills! Come Work for Us!

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Hey folks,

We’re looking to fill a few positions here at The Phoblographer in the coming year. We’re looking to expand our reviews team, our news team, and our arts teams. 2021 is looking very bright for us. We’re looking for folks here in America and abroad, and we’d love to have you aboard. Head on past the jump to see the positions and details.

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If, and When the Sony a7 IV Is Announced, This Is What We Want to See

Camera deals - Sony a7 III

The Sony a7 IV will need to be something special to pull away from the entry-level market competition.

Sony has made waves with their a7 series of cameras since 2013. Every subsequent upgrade has set a new standard for what entry-level Mirrorless cameras should be, and each new model has sent the competition scrambling to catch up. The Sony a7 III was perhaps the model that really shoved Sony into the limelight. Since then, the entry-level market has stagnated somewhat. All eyes are now turned toward Sony, and the hopefully soon to be announced Sony a7 IV. Sony will have to make a statement with this Camera now that Canon, Nikon, and Panasonic have solid options in this category. After the break, we’ll break down what we want to see from Sony’s entry-level Full Frame a7 IV.

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It’s Black History Month; and We Want to Be Your Stage

For Black History Month, we want to tell the stories of African Americans and more.

Hi folks,

We took a very firm stand against racism last year by being forthright. But in the past 11 years, we’ve worked to feature as many POCs as possible. That means you folks who identify as African Americans, and Black. For Black History Month, we want to bring that even more to the front. We’ve always believed that Black Lives Matter. If you follow us on Flipboard, you’ll see our storyboards on African Americans, and the two we did on POCs. I’ll admit that we’re doing more than other publications. But we can always do more. So we’re asking you to help us.

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Do You Think We’re Ever Going to See The Canon G1x Mk IV?

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There is one compact camera that I constantly find myself drooling over. That camera is the Canon G1x Mk III. Somehow or another, Canon made an almost perfect high-end compact camera. But in typical Canon ways of old, they found a way to slap consumers in the face. I look at it all the time on eBay. Many times I’ve almost pulled the trigger, but I haven’t yet. There are a fair amount of solid luxury compact cameras on the market, but if the Canon G1x Mk IV ever comes along, it could wipe the floor with the competition.

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The Sony a9 III Will Have to Make the Sony A1 Look Slow

Since the Olympics are canceled again, we’re sure the Sony a9 III will be coming next year.

Last year, the Sony a9 II hit the market. Sony was trying to get it out before the Olympics happened. But because of the global pandemic, the event never occurred. This year, the Olympics don’t seem to be happening again. So Sony has more time to respond to the market. This makes me think that the Sony a9 III is coming next year. So how will Sony one-up themselves after the Sony a1?

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This One Way Mirrored Filter Will Help Portrait Photographers

This mirrored filter is innovative and will help solve some common problems.

We absolutely love new products that add a new twist on things. We love it even more when somebody takes a product that seemingly can’t be improved upon much more, and they find a way to make their offering stand out from the crowd. This is exactly what the folks at Exelence Brilliance Indesign have done. Their new Kickstarter campaign is for a new, one way mirrored filter that also acts as a polarizer. They have created this to help portrait photographers and videographers get the shots they need and want with ease. This product will surely solve some problems: we just hope it won’t create another. Join us after the break to find out more.

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Think Tank’s New Retrospective 50 Duffel Is an Anti-Camera Bag

The Retrospective 50 Duffel is an interesting bag, seeing as Thinktank says they’re on the lookout for photographers.

We love camera bags here at The Phoblographer. In fact, we have one of the largest camera bag review sections out there. So, it’s easy to say that we usually get very excited about new camera bag announcements. Still, an email that arrived at our virtual doorstep this morning stumped us. Think Tank has made some solid camera bags in the past. They pride themselves on studying how photographers work and developing inventive new carrying solutions to meet their needs. The Retrospective 50 duffel, though, has members of the team here scratching their heads. We’ll take a closer look at the bag after the break.

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There’s A Big Need for Faster Glass on Fujifilm’s GFX Cameras

Current GF lenses for Fujifilm GFX cameras are fantastic, but there’s a serious lack of fast glass, and that needs to be changed.

We absolutely love Fujifilm GFX cameras. We applaud them for their innovation. What’s not to love? The image quality that comes out of the almost Medium Format sized sensors is brilliant. We also dig the GF mount lenses currently available. However, as great as the lenses are, there’s a big need for fast glass on the platform. Fortunately, IRIX has seen the need for speed, and they have made a new fast prime that we think will be well received. Head on past the break to find out about the new IRIX lens and to see why we think Fujifilm needs to start innovating when it comes to their GF lenses.

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Leica Basically Put Adobe Upright Into Some of Their Cameras

Some of the Leica M Mount cameras will get the new perspective control.

If you’re the owner of certain Leica M cameras, you’re getting a surprise soon! Leica is basically putting Adobe Upright into these cameras. They’re calling it perspective control. That less distortion when you mount your 21mm f1.4 Summilux on the camera. Specifically, this is coming to the Leica M10R, Leica M10P, and Leica M10 Monochrom. Why these cameras specifically? It’s all in how it works.

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Why the New Leica 50mm f1.2 Noctilux is Such an Important Lens

The Leica 50mm f1.2 Noctilux is a reissue of the classic vintage offering from Leica that was super hard to make.

Good news: the Leica 50mm f1.2 Noctilux is back! Today the company is announcing a reissue of the classic and much-loved lens. That, and the original is incredibly hard to get your hands on. The cool thing about the luxury world and the vintage world is that everyone is on the hunt. How many folks on eBay snipe the Contax T2? It’s why Rolex brought back the Submariner in the Tudor Black Bay. It’s also probably why Apple brought back the feel of their older devices. And the Leica 50mm f1.2 Noctilux manages to do a few things that modern lenses don’t.

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Meet The New Compact Camera Combo from Fujifilm!

The Fujifilm 27mm f2.8 R WR will pair well with the Fujifilm X-E4.

The new carry-combo for photographers may be what Fujifilm is announcing today. The company put forth their new Fujifilm XE4 and their 27mm f2.8 R WR. The latter is a refresh on the much-adored pancake lens from the company. And the XE4 is a refresh on a model that honestly we didn’t care much more. But if you want the rangefinder-style body at a lower price, then it’s what you reach for.

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Fujifilm’s New GFX100S and GF80mm F1.7 Are Stunners!

The GFX100S is smaller than the GFX50S, has double the Megapixels, and has dual IBIS tech for $5,999.

Fujifilm has revolutionized the Medium Format market. There are no two ways about that. Since the introduction of the original GFX50, Fujifilm has taken several giant strides forward with its Medium Format tech. Today, Fujifilm continues with its mission by announcing the 102 Megapixel GFX100S. On top of this new camera, Fujifilm has also announced a new lens – the GF 80mm f1.7 R WR, which is now the fastest Medium Format lens on the market. To top it off, these two new products’ prices are inching ever closer to Full-Frame territory. Find out all of the juicy deets about these new Fujifilm products after the break.

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The Sony a1 is Doing Something Completely Different

The new Sony A1 seems like a serious camera for the pros who need it!

I was waiting for a day like this. For a long time, I never thought that companies could make a 50MP camera that can shoot at 30 fps. But the new Sony a1 is smashing that idea. Today the company announced the majorly innovative camera. In many ways, it’s a response to the Canon EOS R5 that blew us away last year. There’s a 50 Megapixel full frame sensor. It can shoot 8k video at 30p. It can shoot 50 megapixel images at 30 frames a second. More details are below.

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The Idea of the Apple Macbook Pro Classic Excites Me

There’s a chance Apple might bring back the SD Card Port.

All that I’ve wanted as a photographer is an SD card port. More specifically, I’ve wanted one that doesn’t suck. The one on the iMac 2019 doesn’t play well with new SD cards. In fact, having an SD card port is mandatory for me to buy a computer. That’s why I still use the early 2015 MacBook Pro. Couple that with a great keyboard and good specs, of course! And the word on the street is that there’s a glimmer of hope for us photographers in a concept I’d like to call the Apple MacBook Pro Classic.

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Sigma, Tamron, and Others Are More Important Than You Think

Third-party lenses from Sigma and others add so much to the industry.

It was just the other week when we outlined what we wanted to see from Sigma in the coming year. We talked about how we looked forward to Canon RF and Nikon Z mount lenses. We even pleaded with Sigma for new Foveon based cameras. Well, it looks like our prayers have been received. Sigma CEO Kazuto Yamak talks about lenses and cameras and what direction the company will be taking going forward in a new interview. Just how important are players like Sigma and Tamron to the industry? Let’s talk about that.

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How The Fujifilm X Pro 4 Can Be a Successful Camera

I adore the Fujifilm X Pro 3, and I really think the Fujifilm X Pro 4 needs a few things.

Depending on who you ask, the Fujifilm X Pro 3 is an awful camera. Those are the opinions of tons of people who care too much about letting technology do the work for them and chimping their exposures. But I’d go as far as saying that those photographers can’t think for themselves. The Fujifilm X Pro 3 is a camera for the thinking photographer, and my favorite camera they’ve made. In fact, it remains to be my favorite camera that I own. If Fujifilm wants to make it better, I implore them to not give in to the crowd. Here’s how the Fujifilm X Pro 4 should come to market!

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EXCLUSIVE: Fujifilm PRO 400H Is Now Sadly Discontinued

Fujifilm Pro 400H, we’re told, was selling very well, but a problem occured.

The end of an era is happening today as Fujifilm Pro 400H is saying goodbye to the world. Despite the declining sale of film, Fujifilm Pro 400H isn’t being discontinued because of sales numbers. The company cites in a statement to The Phoblographer that the film cannot be made anymore. This makes the story even sadder.

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ASUS Shows Off New Monitors and PCs for Photographers at CES 2021

New ASUS Ryzen, Intel-powered PCs, and a new monitor with a unique feature will be released early in 2021.

We talk a lot about new cameras and lenses, but we seldom discuss the importance of your editing rigs. With cameras becoming more powerful and file sizes becoming bigger, having a pretty beefy PC is important. Having color-accurate monitors is also vital if you want your work to look its best. CES 2021 is virtual this year, but it doesn’t stop us from looking at the new gear that will be arriving. ASUS is looking to continue helping photographers and creators with new PCs. There’s even a new monitor that should help speed up editing as well. Join us after the break for all the details.

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Kingston Tackles the Issue of Big RAW File Sizes, But At What Cost?


This storage tech from Kingston is great, but it seems like the future of photo editing and creating will be pricey.

New technology is always fantastic. We have been spoiled quite a bit in the photography industry over the last few years in this regard. There’s no doubt about that. More powerful cameras with larger sensors than ever before are here, and they’re relatively affordable. However, we often overlook our computers and just how powerful they have to be to deal with the files that these cameras create. Dealing with large file sizes from photography and cinematography can be tricky. Still, Kingston is working towards dealing with this issue. Their new Ghost Tree PCIe 4.0 NVMe promises blazing fast read and write speeds (7,000MB/s), but at what cost? Join us as we talk about the new drive and discuss just how expensive photo editing may become in the near future.

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The SanDisk Extreme Pro Portable SSD is Missing One Big Thing

With the SanDisk Extreme Pro Portable SSD being announced today, I’m scratching my head a bit.

It’s CES 2020. And that means that new tech is being announced. The photo industry isn’t doing a whole lot. But everyone else is. Take today’s latest perplexing announcement. The SanDisk Extreme Pro Portable SSD lineup has been popular and respected for years now. We’ve tested the predecessors, and they surely do the job you need. But they’re surely frustrating in the long term. Maybe I’m spoiled by LaCie’s rugged RAID drives. However, it’s baffling to me why the SanDisk Extreme Pro Portable SSD isn’t adding this one crucial thing for photographers.

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