If photo companies want us to print more often, they need to make it a whole lot simpler.
I think that one of the biggest things that I hear from all the manufacturers out there is that print is on its last legs, evolving, becoming more niche, etc. And to be very transparent, I think that they have themselves to blame. It’s only been in the past year that I’ve been bigger efforts from Fujifilm, Canon, HP (sort of), and Epson to really reach out to younger audiences. By that, I don’t necessarily mean age, but more photographic age. There are still so many photographers that don’t know what their images look like on a print and haven’t had the opportunity to really get prints made. I think that Bluetooth can honestly make this so much easier.