Professional photographers: Pay attention
Have you caught yourself thinking anything along the lines of ‘Facebook isn’t worth my time from a business perspective anymore’? It’s true, the Facebook game has changed, and the days of seemingly endless organic reach and customers are over. However, if you think that means you shouldn’t be utilizing Facebook for marketing and promoting your business then you are mistaken.
We often hear horror stories from people who have spent hundreds of dollars and gotten little to nothing in return with Facebook Ads, but this is because these people didn’t have the tools or knowledge to really harness the power of Facebook’s ad platform. This tutorial/walkthrough series from the team over at Sticky Albums could be exactly what you are looking for to promote your business and find success through Facebook.
*this product that is part of the current Complete Photography Bundle 2017.
The Facebook Ads Crash Course Mini-Review
I wanted to start out by saying that I found this crash course to be incredibly helpful in showing me how I was looking at Facebook Ads wrong all along. One of the very first points made in this crash course was about targeting a specific market, a specific niche and focusing your efforts on them. This goes completely against the idea I had been thinking, which was that I wanted to cast a wide net in my local area. The more I thought about it after watching this crash course, the more it made sense to have micro-targeted ads.
Yes, it means your ad will be seen by fewer people but, if you do your job right and target the right sort of people that match your ideal client base, a much higher percentage of those who see your ad are actually likely to interact with it – potentially becoming a lead and eventually a paid client.
Another thing that stood out to me, changing my preconceived notions about Facebook Ads, was that setting a daily budget of $3-$5 was totally ok. It’s easy to see those graphs Facebook shows you while you are making your ad and thinking that spending more and hitting a larger portion of your potential ad viewers is appealing, but what make more sense is to spend less, working out the kinks in your marketing message or your ad, and then increasing your budget once you are getting a good number of leads/bookings out of your lower budget campaign.
Let’s say that you spend $50 a month on your first Facebook ad campaign, and from that, you book one client. You may not think that booking one client per month is all too great, but from that one client you will have more word of mouth potential, as well as if you are charging what you should be, $50 is a small price to pay for a paid client.
But beyond the talk about targeting and budgets, this Facebook ad crash course helped identify a solid marketing approach, how to analyze that data after several days to see how the ad was performing, and provide some ideas on how to tweak or improve the ad once you start to see the performance. This crash course really does cover a good bit of detail and was really helpful for me as I have been making it a point lately to try and utilize the tools available to me through Facebook more thoroughly.
Get The Facebook Ads Crash Course + 6mo of Sticky Albums w/ The Complete Photography Bundle 2017
Really, people, this bundle is an incredible deal and this Facebook Ads course alone has the potential to be game-changing for your business. So why wouldn’t you take advantage of this? Head on over to the 5DayDeal website now and get your hands on The Complete Photography Bundle 2017 – take the initiative with your business and get on the track to success now!