As photographers, we’ve likely said, or have heard someone telling a new photographer, or perhaps even an experienced photographer that ‘gear doesn’t matter.’ Those four little words that are so quickly spoken can be some of the worst advice that you or any other photographer can give, or receive because ultimately gear does matter in photography, just like the type of equipment for many different activities matters. After the break, we will explore the notion that gear doesn’t matter a little more.
We always hear that we’ve barely scratched the surface when it comes to exploring the depths of our oceans. That statement can easily make anyone with a wild imagination and penchant for fantasy worlds to imagine just what kind of creatures lurk in the darkest depths of our oceans. Fortunately for us, there are bright and brave minds like German underwater photographer Tobias Friedrich, who work hard to show the rest of us what we can find down there.
We’re currently at a press event with the new Sony a7r IV working with the camera and putting it through its paces. Sony has told us that the image quality is final. With a 61MP full-frame sensor at the heart, we’re pretty amazed at what it’s capable of doing. While other journalists were hanging out, we took it into the streets of NYC with a model, the Profoto B10, and a few lenses to show off what it’s capable of doing. With a claim of 15 stops of dynamic range and a lot more autofocus points, you’re not going to believe what we’re finding to be the biggest fault.
There are many photographers out there today who scoff at the idea of purchasing cheap lenses, these photographers also look down upon anyone who uses anything but the best glass which can cost thousands of dollars. They believe that in order to create mind-blowing images you must spend beyond your means to get truly fantastic glass, but that is so far from the truth these days. The Sony E Mount system has been blessed with many first and third-party lenses that are capable of producing razor sharp images with gorgeous colors for around $500. After the break, we will take a look at seven Sony E Mount prime lenses that perform well above their weight.
We spot a lot of super cool photography projects during our usual rounds on Behance. But once in a while, we come across some super cute projects that just makes us go awww. Recently, it’s the Picture Me Rescued campaign that Adobe Lightroom did in collaboration with talented photographers and set designers for this year’s National Adopt a Shelter Pet Day last April 30th. Los Angeles-based Julia Galdo shared some of the snaps they took, and we’re sure you’ll love the fun and energy from this project!
Sony announced the brand new Sony a7R IV today in New York City and we got to spend some quick hands-on time with it during the press launch event. Slated to be released later this year in September, the A7RIV features a new 61MP sensor, the largest currently available in a Full Frame Interchangeable Lens Camera, and Sony claims to have improved the weather sealing as well. As such they’re targeting it very much to the professional market–and this is evident in the $3,500 price tag. Beyond this, the new Sony a7R IV has 567 autofocus points that cover 99.7% of the image area vertically and 74% horizontally.
Sony Electronics President and COO Mike Fasulo presented some of the company’s latest products for the Digital Imaging Division. Amongst them are the new Sony a7r IV that includes features like a new 61MP full frame sensor at the heart. It has a whole lot of great features for professional photographers. At $3,500 it’s going to include things like upgraded weather sealing, wireless tethering capabilities, a ton of autofocus points, and much more.
Photographers are among the frequent victims of copyright infringement cases, but we are also no strangers to the fact that pursuing legal action can get complicated and expensive. The American Photographic Artists (APA) seeks to help address this with our support for the Copyright Alternative in Small-Claims Enforcement Act of 2019, better known as the CASE Act. The aim is of this bill is to create a copyright small claims board within the US Copyright Office.
It may seem easy to dismiss them as fads or trendy gadgets but mini photo printers have been getting pretty popular in the recent years. There are now a lot of options out there, among the latest being Fujifilm Instax Mini LiPlay Camera and Smartphone Printer and Kodak SMILE Instant Digital Printer. It seems too that major smartphone and camera brands are jumping in on the bandwagon, popping out their own versions. Pocket-sized, stylish, and playful, they seem to be targeted towards the Instax-smitten youth and mobile photographers. But should you bother getting one as well? There are a handful of reasons why it could well be worth it.
It’s always fascinating to learn about how our favorite things and everyday tools are made. For some photographers, of course, that includes their go-to film stocks. Black and white film photographers are definitely in for a treat, as ILFORD has recently shared a peek inside the HARMAN technology factory in Mobberley, England where the ILFORD and Kentmere product lines are made.