Fujifilm recently took to New York’s Grand Central to display a number of photos in their FUJIFILM Print Life Photo Exhibition.
Fujifilm is arguably in one of the best positions to push the idea of the printed photograph onto a modern audiences, perhaps even more so than Canon. Go to almost any lab or printing service in America and they’re most likely using Fujifilm’s color paper. Recently, Fujifilm raffled off a few Instax cameras and told participants that their images would be displayed in their new Print Life Photo Exhibit. In additional return for submitting images, Fujifilm let participants know that they’ll be sending them an 8×8 print of their photo after uploading their images. The result: over 13,000 entries–which may not sound like a lot but considering the scope of the prizes and what most folks in marketing will tell you, was significant.