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Hasselblad Announces The Sony A99 Robocop Edition (Really, But Not Really)

Chris Gampat
No Comments
02/03/2014
2 Mins read

Last Updated on 02/03/2014 by Chris Gampat

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There have been rumors going around about Hasselblad rebranding the Sony A99 since last year’s CES. And now it appears that they’re totally true. Petapixel is reporting that the company has badged the camera as the Hasselblad HV–and that it has an exterior coating that is said to be only second to diamonds. All this and they decided to slap an $11,500 price tag on it.

Since it is more or less a glorified A99 camera, it is Sony A mount and that means that it can take all of the glass for said mount. The best part from the press release is where the CEO states,

“There are growing numbers of very keen and often extremely talented amateur photographers and photo-enthusiasts all over the world that are willing to invest in the kind of high performance capture products that elite professionals enjoy.”

In this economy? Really? Granted, the camera comes with Sony’s 24-70mm f2.8 lens, which we really are smitten for. But at that price tag, I’d need to have not bet on the Broncos during last night’s Super Bowl.

More images are after the jump. But you probably don’t care anyway. So instead, check out our Sony A99 review. We tested it with the old 50mm f1.4, 85mm f1.4, and 135mm f1.8. Plus we’ve got a review of the newer 50mm f1.4.

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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