For years and years, a lot of us have been drooling over the idea of mirrorless medium format digital cameras, and the Fujifilm GFX 50S is one of the first offerings to make it onto the scene. Fujifilm opted to take the same route that Leica, Pentax and Hasselblad have done with a sensor built into a body vs the more traditional SLR styles of Phase One and some of Hasselblad’s lineup. The Fujifilm GFX 50s (price) you’d think would be targeted at the photographer who needs that kind of resolution, but instead it’s aimed at the photographer who typically uses a Canon 1Dx Mk II or Nikon D5 type of camera. Essentially, the highest end of the highest end. Weddings? Yup, this is for that. Sports? Well, that’s where Fujifilm starts to hit a wall.
However, the camera is an alternative option: opting instead for better resolution and a larger sensor in the same way that wedding photographers years ago reached for 645 medium format film cameras.