A New Fujifilm Flagship Is Coming. This Is What the Next X Camera Needs

When the Fujifilm X-H1 launched in 2018, it was heralded as Fujifilm’s flagship X Series camera. But, that was five years ago and, since that launch, the X-H1 lost flagship status as cameras like the X-T4 and X-Pro3 arrived with better specs. The years that have passed without an upgrade to the X-H1 — outside of firmware — have Fujifilm fans wondering if an upgraded X-H1 is even in the cards. But, as Fujifilm prepares to celebrate ten years of the X mount series in 2022, the rumors have started up again, with hopes that Fujfilm celebrates double digits with a new flagship.

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The Fujifilm X-H2 May Feature 8k Video; Here’s What Else I’d Love to See

Fujifilm could be planning huge things for their next X-H camera.

The internet has been speculating that the new Fujifilm X-H2 could have 8k video. This would be a huge implication if real. To achieve 8k video, Fuji would need an entirely new sensor. As a result, they would need at least 32 Megapixels. However, if they shoot for DCI 8k, we could see a 45 MP camera. Beyond those potential updates, I’d love to see Fujifilm go crazy on this new camera. Could the Fuji X-H2 be an S1H killer? Read the awesome possibilities after the break.

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Dear Fujifilm: We’re Due for a Fujifilm X30 Successor

The Fujifilm X30 was the last, nearly perfect compact point and shoot camera with a zoom lens.

I’m not sure how many of you remember the older Fujifilm X30 camera, but in my eyes, it was the last good compact camera with a zoom lens. Sony has the RX10 series of cameras which are great, but they’re pretty big. The Fujifilm X30 was, in my eyes, something very unique. Similar to the Panasonic LX100 series of cameras, the Fujifilm version was smaller and used a smaller sensor. But I think Fujifilm needs to bring this series of the camera back with some significant updates. Considering all they’ve done with the X100 series, I’m sure Fujifilm could create a new series of travel camera that passionate photographers will fall in love with all over again.

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Meet Fujifilm’s New Midrange Camera: Fujifilm XS10 First Impressions

The Fujifilm XS10 is a cross between Fujifilm’s flagship XT4 and their tough XH1. There are a few caveats, though.

All the speculation was correct. Yes, the Fujifilm XS10 is real, and we’ve had a short time with it. This cross between a Fujifilm X-H1 and the X-T4 is the company’s new mid-range model. While the X-S line is not a new one for Fujifilm, this is the first camera in the series that will turn some heads. Opting for a simpler design, Fujifilm hopes that the XS10 will attract an entirely new type of customer. Sporting the same sensor as the X-T4, a redesigned IBIS system that’s 30% smaller, and a fully articulating screen, the Fujifilm XS10 sounds delightful on paper. Is it really any good, though? Come and read about our first impressions after the break.

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Cheap Photo: Don’t Miss These Big Discounts on Fujifilm Gear

There are some tremendous savings on Fujifilm cameras and lenses right now.

If you want to join the Fujifilm family, and you just happen to like saving money too, this post is for you. We have found some spectacular deals on Fujifilm cameras and lenses. The brilliant Fujifilm X-T3 is just $999. Fujifilm’s X-T200 is only $449, and the excellent Fujifilm X100F can be yours for just $999. You can save on lenses like the 56mm f1.2, which is only $849. The great XF35mm f1.4 has dropped to just $499, and the XF50-140 f2.8 can be picked up for $1,299. Join us after the break to see more deals.

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Forget New Cameras, These Older Fujifilm Cameras Are Top Performers

Innovative cameras -Fujifilm X100

If you’re looking into buying a camera, perhaps consider picking up a new old stock Fujifilm camera rather than a more modern model.

There’s no doubt that Fujifilm has had a massive impact on the camera market over recent years. Seemingly coming out of the blue, Fujifilm started to revolutionize the camera industry with some stellar Mirrorless cameras that were dubbed the X-series. Since their first offering in 2011, Fujifilm X-series cameras have taken over a whole market segment. Fujifilm’s APS-C cameras are so good that they have found homes in the hands of pros all over the globe. However, did you know that some of Fujifilm’s cameras from just a few years ago were so far ahead of their time that they are still top performers today? Well, they are, and they can be found at bargain prices. If you’re looking for a camera, check out these six Fujifilm cameras from a few years ago that will still blow your socks off.

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Fujifilm’s X-T4 Could Launch This March – Here’s What We Want to See

Fujifilm hit a home run with the X-T3, so its replacement will have some big shoes to fill.

Fujifilm has been killing it over and over again with their cameras during the past few years. The success of the X-Pro series, the X-TXX series, and the X-H1 propelled Fujifilm into the spotlight. The star of the show has been the X-T3. This APS-C camera captured the hearts of many thanks to its gorgeous design and fantastic image output. The camera is still young, but it seems that Fujifilm may be ready to replace the X-T3 already with the X-T4, and it could happen as early as March. We love the Fujifilm X-T3, but there are some improvements we would like to see implemented in the X-T4. Join us after the break for all the details and to find out what we would like in the X-T4.

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How The Fujifilm X-Pro 3 Can Become Even More “Pro”

The New Fujifilm X-Pro 3 is slated to launch later this year, but will it be “pro” enough?

One of the most anticipated Fujifilm cameras in 2019 is the X-Pro 3. The X-Pro 2 is one of the most loved cameras in Fujifilm’s current line up, and expectations are high for its successor, but will it be “pro” enough when it finally hits the streets later on this year? Let’s take a quick look at what’s expected, and what we think would absolutely put it over the top and would make it truly a pro camera. Continue reading…

Adobe Lightroom’s Latest Update Should Play Well with Fujifilm RAW Files

adobe lightroom

X-Trans files have been hard for Lightroom and Adobe RAW to deal with, but have Adobe solved the problem with this update?

Software updates are always a good thing, especially the long overdue ones. While the recent Lightroom Ecosystem announcement isn’t just Fujifilm Specific, users of the X-Trans based sensors will be pleased to know that the algorithms used to decipher RAW files have been given a boost, and both Bayer and X-Trans RAW files should see a 30% improvement when it comes resolving fine details. There are plenty of other new features that have been included in the new update too. Join us after the break to find out more. Continue reading…

New Images of Fujifilm GFX 100 Surface, Possible X Trans Sensor Inside

Fujifilm have been batting well since they entered the Medium Format race, but a 100 Megapixel X-Trans Sensor could hit their next Medium Format camera out of the park.

Thanks to the guys and gals over at Fujifilm, Medium Format cameras have become much more affordable and accessible to the masses. The GFX 50S and the GFX 50R have been causing waves in the high-end camera world and for good reason. The next Medium Format camera from Fujifilm will be a 100 Megapixel variant that is due for release sometime in 2019. While details have been hard to come by, some new images of a prototype GFX 100 have surfaced on the web. The big question though is will this beast have a Bayer sensor, or will it be equipped with the incredible X-Trans Sensors Fujifilm have become known for? According to an interview that we did last year, there’s a possibility that it could still be an X Trans sensor. Continue reading…

Fujifilm: Please Make More Cameras with a Real ISO 100 Setting

After working with ISO 100 on the Fujifilm GFX, I’ve confirmed a long time thought of mine.

Dearest Fujifilm,

Though your camera systems are great, I continue to become more and more concerned about where your camera system is going. When I first became enthralled with the Fujifilm system, the promise of full frame performance with an APS-C sensor held true. At the time, my Fujifilm X Pro 1 put my Canon 5D Mk II to shame. The Canon almost never came out with me and instead I’d have the Fujifilm adorned around my shoulder. But today, I can’t always say the same thing.

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Fujifilm: The Fujifilm GFX 100 Could Still Have an X-Trans Sensor

Editor’s Note: We made a big mistake in a previous version of this article. The GFX 100 is what we asked about, and not the 50R in regards to the X Trans sensor. We apologize for the decaffeinated lack of correction.

If the Fujifilm GFX 100 has a 100MP Medium Format X-Trans sensor, then things could really, really change.

At Photokina 2018, Fujifilm gave many photographers what they wanted with the new Fujifilm GFX 50R rangefinder style camera. This camera comes two years after the first entry into medium format for Fujifilm, the Fujifilm GFX 50s. During the presentation, it seemed like the Fujifilm GFX 50R was more or less similar to the 50s but with a different style of body. After all, Fujifilm tends to do this with their X-T and X Pro lines. So to that end, it’s fair for photographers to assume that the two sensors will be the same.

But according to Justin Stailey, Senior Manager of Product Development for EID North America, their newer, higher-end GFX 100 could be much different, and not just for the image stabilization. The Phoblographer reached out for a bit more clarification about the new camera and their integration into Capture One. Despite short answers, we were able to get a bit more insight into the system.

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First Impressions: Fujifilm GFX 50R (The Camera I’ve Been Waiting for)

I’ve been waiting so long for Fujifilm to release something like the Fujifilm GFX 50R. 

I can’t tell you about all the dreams I’ve had about a camera like the Fujifilm GFX 50R, but I can tell you about how I’m incredibly pleased that it seems to be modeled akin to the Fujifilm GW690 III of many years ago. This camera is Fujifilm’s rangefinder style medium format option; one many of us have been waiting for for some time. It’s design will not only appeal to studio shooters, but also landscape photographers, and even documentary photographers. Part of this comes with the enhanced autofocus system the camera has and the fact that it is highly capable with the right lenses. Though the Fujifilm medium format zoom lenses are nice, I genuinely think the company’s prime lenses are still the strongest offerings despite slower apertures.

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If The Fujifilm GFX 50R is Real, It Needs These Features

The reports of the new Fujifilm GFX 50R are making photographers carefully consider their next purchase.

One of the most exciting announcements that could be coming at Photokina 2018 is that of a brand new Fujifilm GFX 50R. This camera is slated to be the most affordable digital medium format camera on the market thus far. For those of us who have been looking at medium format as a serious option, it could be a major entry point. Years ago Pentax tried to do this with their Pentax 645 system and arguably weren’t able to capture the market due to pricing being akin to those of Canon 1D and Nikon D5 levels. But the new Fujifilm GFX 50R is reported to be even more affordable–nearly on the level of Sony’s a7r III and a few other cameras on the market.

If it is indeed real (and at this point we genuinely have no idea) then we hope that it has these features built in.

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The Fujifilm X-T3 Could Be Built In China; But Do We Care?

The Fujifilm rumor mill burst into life this morning with the discovery of the Chinese registration of the Fujifilm X-T3.

It shouldn’t be a surprise to anyone that the Fujifilm X-T3 is coming soon, we have been hearing about it for months, even if unofficially. The discovery today by Nokishita of the registration of an X-T3 in China only confirms what we have all been expecting from Fujifilm. However, it also introduced a new ripple into this picture of the upcoming Fujifilm flagship camera. Apparently, the X-T3 itself will, in fact, be manufactured in China; a first for a Fujifilm flagship camera, these have previously all been built in Japan.
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Reports: Fujifilm X-T3 Coming Ahead of Photokina 2018

It seems that Fujifilm’s next generation of X-Trans could be coming around the corner sooner than we expected.

Fujifilm’s [amazon_textlink asin=’B01I3LNMAM’ text=’X-T2′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’5b8ecd9f-fafb-11e7-ab02-075b653c6923′] is barely coming up on being two years old, but it seems Fujifilm is getting prepared to launch it’s successor, the X-T3, as soon as Photokina later this year. Not only is it coming, but according to the reports, this updated camera will feature a new sensor and processor combination. Continue reading…

Which One: Fujifilm X100F or Fujifilm X-Pro2 with Fujifilm 23mm F2?

Looking at specs one couldn’t help but notice that [amazon_textlink asin=’B01MUC97VK’ text=’Fujifilm’s X100F’ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’37b45670-3648-11e7-9d78-dbcdbb9f27e4′] and X-Pro2 feature a lot in common. Both have Fuji’s new 24mp sensor, both are rangefinder inspired, both have hybrid optical and electronic viewfinders, and both have (or can have in the case of the [amazon_textlink asin=’B01A8DUR74′ text=’X-Pro2′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’48c2a387-3648-11e7-96f3-c7eff5194d39′]) a [amazon_textlink asin=’B01KNXOCO8′ text=’23mm F2 lens’ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’527ae3e2-3648-11e7-ac08-f761c87933ad’]. So with all of this in mind one would not be that out of line to wonder which setup is the better option, and today we are here to answer that question.

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Review: Fujifilm X-T1

julius motal the phoblographer fujifilm xt1 review-1

When my Editor-in-Chief asked if I’d like to review the Fujifilm X-T1, I responded with an emphatic, “YES.” Having worked with the X-E2 for several months and the X-A1 and X20 before that, I’ve become the Fuji lover both on staff and around my friends. The X-T1 has something of a traditional SLR design with the the viewfinder in the middle, as opposed to the left side, and all manner of dials along the top. It’s only slight larger than the X-E2, but it’s far more satisfying to use. While the core elements of the X-T1 are the same as the X-E2, there are several important factors that keep it comfortably above the rest of the crop.

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Fujifilm Wins Multiple iF Product Design Awards for Its X-Series Cameras

Fujifilm 2014 iF product design awards

We’ve known it for a long time, but now it’s official: Fujifilm’s X-series cameras are gorgeous! Not only do consumers unanimously agree that the X-series’ mix of retro styling and modern tech has a certain appeal, now also the committe responsible for the iF product design awards has agreed that Fujifilm has done a great job with the series. Consequently, they awarded five Fujifilm cameras this year, four of which are X-series cameras. And the iF product design award 2014 goes to …

It’s not the first time that Fujifilm is being officialy praised for its excellent product design. In 2012, the company scored an iF product design award for the original X100, and in 2013 they received both iF and red dot awards for the X10, XF1, X-Pro 1 and X-E1. So out of all the X-series cameras that Fujifilm has launched so far, only the X-E2, X-A1 and the recently launched X-T1 haven’t receive an award yet. Since however the X-E1 and X-E2 as well as the X-A1 and X-M1 are basically identical in design, it’s really only the X-T1 that hasn’t been lauded so far. But who knows what 2015 will bring …

Via Fuji Rumors

Review: Fujifilm X-E2

julius motal the phoblographer fujifilm x-e2 product 03

During my time reviewing units, I’ve become somewhat of a Fujifilm enthusiast. Having worked with the X20 and X-A1 – and to a lesser extent, the X-Pro 1 – the X-E2 felt like an old friend. More robust than the X-A1 and slightly less so than the X-Pro 1, the X-E2 is the successor to the X-E1, which was released last year. With retro appeal and a 16.3MP X-Trans sensor, the X-E2 can make beautiful images while looking beautiful.

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How Fujifilm is Reimagining the Kit Lens; And Others Should Look to Them

julius motal the phoblographer x-e2 lens

You’re in the market for a new camera, and you go for the one with the kit lens bundled in. As you scroll through the options, you rub your temples as the f3.5-5.6 aperture becomes a tragic theme. You take a peak at the a99, and that 28-75 f/2.8 looks nice, but you have maybe half that amount to spend on a camera and lens. Then you come across the Fujifilm X-E2. It’s not yet on the market, but that kit lens looks mighty nice. The 18-55mm isn’t that impressive, but the aperture range is f/2.8-4 just like the X-E1 before it. Above all else, you get an aperture ring.

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