The Fujifilm X-T3 Could Be Built In China; But Do We Care?

The Fujifilm rumor mill burst into life this morning with the discovery of the Chinese registration of the Fujifilm X-T3.

It shouldn’t be a surprise to anyone that the Fujifilm X-T3 is coming soon, we have been hearing about it for months, even if unofficially. The discovery today by Nokishita of the registration of an X-T3 in China only confirms what we have all been expecting from Fujifilm. However, it also introduced a new ripple into this picture of the upcoming Fujifilm flagship camera. Apparently, the X-T3 itself will, in fact, be manufactured in China; a first for a Fujifilm flagship camera, these have previously all been built in Japan.
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The Killer Family Portrait Kit for Fujifilm X-Series Photographers

It’s time to get more serious about your Family Portraits!

Shooting family portraits, either for yourself or for paid clients, is a common task for photographers to be enlisted into doing.  But if you are new to family portraits, or to photography in general, maybe you are finding yourself wondering about what sort of kit you should have if you want to be doing more family portraits. Maybe you usually specialize in sports photography or landscape photography and your cousin Jane asked you to take care of the family reunion portraits this year.

Whatever your reason for being curious is, we have you covered. In this post today we will be sharing with you our thoughts on the ideal family portrait kit setup for the Fujifilm X-Series photographer. Now if you’re ready, let’s get into it. Continue reading…

Following Botched Rollout, Fujifilm Postpones X-T2, X-H1 and X-Pro2 Updates

Fujifilm ran into some issues with the implementation of the X-T2 Firmware and they have rolled it back

One of the downsides to constant firmware updates is the reality that sometimes they cause more problems than they solve, which is exactly what the problem was with Fujifilm’s latest X-T2 firmware this month. It was so bad that Fujifilm actually rolled back the firmware, a smart move to minimize those affected, but that in turn ended up with the postponement of the X-H1 and X-Pro2 firmware updates that were supposed to be shortly following the X-T2 update at the end of this month. Continue reading…

Here Is What Fujifilm Needs to Do with X-Trans IV; My Wish List

It’s about time for an X-Trans upgrade in the Fujifilm X-Series

As was widely publicized when Fujifilm launched their new X-H 1 a while back, their current X-Trans sensor technology dates back to the launch of the X-pro 2. It is a fine sensor, and the X-Processor Pro which accompanies it is solid as well. But in today’s world tech moves fast and three years is a long time. So we can probably expect the next generation of X-Trans to be coming soon. As such, I wanted to take a minute to talk about some of the things on my X-Trans IV wish list.

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Fujifilm X-H1 Firmware Update to Address Launch Bugs Coming by End of Next Week

The Fujifilm X-H1 was launched to great fanfare, but issues began to surface quickly.

Fujifilm launched their X-H1, now the top camera in their X-Series line, back at the beginning of the month following a mid-February announcement. Among many things, the camera was touted for its significant upgrades in the video arena and a big push was made to appeal to the professional video crowd. But the shine on the X-H1 quickly wore off as reports started to come in of issues with the camera – some minor, some more significant. Today, Fujifilm has announced that a firmware update is coming by the end of next week to address at least two of these widely reported issues. Continue reading…

Cheap Photo: Save Big on Tamron’s SP 45mm F1.8 and Fujifilm’s Instax Mini 70

Today you can save big on some Tamron and Fujifilm Goodies!

We really liked the Tamron 45mm F1.8 as a stabilized fast prime for DSLRs, and thanks to it being discounted today it is now an even better deal. It’s definitely worth picking up if you are in the market for a ~50mm lens. As well, Fujifilm’s Instax lineup is just the best instant film option out there right now, and their Instax Mini 70 is also heavily discounted. Have a look…

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Use this Hack To Trick Lightroom Into Letting You Use The New Fujifilm Eterna Film Simulation

If you shoot Fuji and want to try out the new Eterna Film Simulation, try this!

We still don’t know if Fujifilm will bring the Eterna Film Simulation to the other X-Trans III based cameras. There has been some hinting that the X-T2 at the very least may get it, but for now, there is no official confirmation that any other cameras will be getting it. So if you want to give Fujifilm’s Cinema Film Simulation a try you will either need to go out and buy an X-H1, or you can give this hack a try.

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First Impressions: Fujifilm X-H1 (The New Flagship)

Fujifilm isn’t messing around; The X-H1 looks like a beast on paper… but how is it in person? Let’s find out.

On Thursday, Fujifilm launched their new flagship X-Series camera, the X-H1. To put it simply this is more than just the new kid on the block. This camera has some serious features and usability improvements over the previous X-Series cameras that will no doubt make the Fujifilm ecosystem even more attractive to both photographers AND videographers. We were invited out to LA for the Fujifilm X-H1 launch event, and as a part of the evening we were able to get our hands on the X-H1 for some initial impressions before we get our actual review unit sometime in the next week or two. Continue reading…

The New Fujifilm X-H1 Brings Sensor-Based Stabilization To X-Series

For quite some time now Fujifilm has been behind the curve when it comes to stabilization and they right that ship with today’s Fujifilm X-H1 announcement.

We have been hearing a lot about this potential announcement for months on the rumor mill circuit, but today the rumors stop and Fujifilm’s official announcement has come. The X-H1 is Fujifilm’s new, top of the line body, supplanting both the X-T2 and X-Pro2 as Fujifilm’s most powerful and capable camera. Inside the X-H1 Fujifilm is packing the same X-Trans III sensor and X-Processor Pro that the X-T2 and X-Pro 2 have used. But in addition to that the company has added IBIS and wrapped it all in a body that is decidedly more ‘modern’ than previous vintage leaning designs. Continue reading…

X-H1 and GFX R Reports Surface, Pointing to Big 2018 For Fujifilm

The Fujifilm X-H1 may be what a ton of photographers have been waiting for

Fujifilm has been riding a wave of popularity since the introduction of their X-T2, but with their full range of X-Series cameras now upgraded to the latest X-Trans III sensor, many have wondered what is next for Fujifilm to take their system to another level. If some new reports are accurate, it looks as if we may now have that answer, and it may be coming as soon as next year! Continue reading…