Phase One Ups The Medium Format Ante With Reworked 645DF+ And Schneider Kreuznach 28mm LS f/4.5 Aspherical Lens

Phase One has announced not only the addition of a 28mm f/4.5 Schneider Kreuznach lens to their line up, but their 645DF has undergone a transformation as well. The new 645DF+ is compatible with a host of backs and lenses from the likes of Mamiya or Hasselblad making it not only a Swiss Army camera but undercutting the competition with a $6000 price tag (camera body only). You’ll need a back to go with that and if you want the new 28mm f/4.5 Schneider Kreuznach lens, that will run you another $6000 (give or take as the prices are actually in Euros and things fluctuate).

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Hasselblad’s H5D Medium Format DSLR and 24mm f4.8 Lens Will Require A Fair and Even Trade of Both Kidneys And Maybe Your Good Eye

Today, Hasselblad announced the H5D Medium Format DSLR and a brand new 24mm f4.8 (that equates to around 17mm on a 35mm sized sensor. We’ve used the H4D before, and it was a pretty awesome camera. Sticking to what works, the H5D seems to have some modest upgrades internally but a brand spankin’ new look on the outside. The camera features the new True Focus II system, but there aren’t too many details on it just yet. But for those of you who love to focus and recompose, the True Focus system is for you. The company also claims that they have the largest and brightest viewfinder on the market in addition to better weather sealing and a new sensor unit safety lock.

To boot, you’ll also get the camera with both Adobe Lightroom 4 and Phocus 2.7. To be honest, I hate the Phocus software, and anyone buying this camera bad already better have Lightroom 4 or Capture One Pro.

Finally, the other big feature seems to be the fact that the camera can deliver, “Print-Ready JPEGS” which to me just sounds like fine tuning on the Adobe RGB profile. On a personal level, I hope that it can shoot Adobe RGB JPEGs and SRBG RAWs. That would be awesome.

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012. We will try to call in a review unit.

The Sinar eXact 192 MP Medium Format Camera Back Was Designed For Forum Lurkers Who Do Nothing Else But Pixel-Peep

The realms of super-high-resolution medium format backs have just gotten a new contender – the Sinar Sinarback eXact, which is capable of taking pictures with a resolution of 192 megapixels. Yup, that’s one hundred and ninety-two million. Or, measured in width × height of the final image, 16,000 × 12,000 pixels. Just for comparison’s sake … that’s sixteen times the size of an image from an Olympus E-P3. Dig that …


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ioShutter Cable Release For iOS Devices Now Available

ioShutter, the world’s first shutter release system for iPhone and iPad announced back in November 2011, is now available for Canon, Samsung, Pentax and Hasselblad Cameras. The ioShutter system combines a proprietary iOS software with a shutter release cable that connects your iPhone or iPad to your camera, enabling you to control your camera’s shutter from your iOS device.

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UPDATE: Adobe Lightroom Now Comes With Your Hasselblad Camera; Wallet Crys a Bit Less

Today, Hasselblad announced a deal that makes their already pretty sweet cameras and lenses even sweeter.  Now, when you purchase a camera, you’ll get Adobe Photoshop Lightroom bundled with it. The press release isn’t very specific on which version though as we’re all very sure that Adobe Lightroom 3 will be replaced by 4 soon. Hopefully, that means that when Lightroom 4 does come out (already leaked), you’ll get the latest version. Who knows, maybe the next Hassie cam may shoot video?

It doesn’t seem like a retroactive deal though: as they also state that current Hasselblad customers who buy H4D bodies will also get the software with their new purchase. Indeed, the camera is quite tempting for studio work.

So does that mean that the Phocus software is being phased out? No. Phocus still offers high-end capabilities some highly specialized tools and remains an integral element of our Multi-Shot cameras as well as our Phocus Mobile application, which enables wireless connectivity for the iPhone, iPad and iPod Touch.

Update: I received the following email from a reader

Dear Chris,

Maybe you can add an update to your article that only H-System lenses are supported right now and all the excellent Zeiss-Lenses for the V-System have no lens profile within Lightroom (which is a shame!).

With this comment you would help to build up a little bit pressure for Hasselblad to not forget the many users of their old V-system cameras with digital backs.

Please contact Hasselblad to verify my information. I tested it myself and even in the beta of Lightroom 4 Hasselblad V-System lenses are spared out!

Best wishes,


It seems that Hasselblad also really wants users to upgrade their lenses.

Four Reasons Why We’re Thinking About the Death of DSLRs All Wrong

Read any consumer publication or self-proclaimed guru on the web and they will tell you that the death of the DSLR is coming. With the heralding of mirrorless interchangeable lens cameras combined with exceptional image quality, fast focusing, and lots of features in a smaller package, why wouldn’t one think that the DSLR has reached the end of the road?

Allow me to smack you in the face while you pretend to know what you’re talking about.

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Using the Hasselblad H4D In an Outside Studio

A couple of weeks back, I helped my friend a co-worker Jason Geller with a test and shooting with the Hasselblad H4D-40. When using it, I mostly stuck with the 80mm F/2.8 lens that the camera can be bundled with. Now, 40MP and Medium format is usually above what I’d shoot with (I’m at most a full frame guy and own a Canon 5D Mk II) but I decided to give it a try. I came back floored by the results—especially when I let my creative side (both the dark and the fun) come out to play.

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Hands On: Hasselblad H4D-40

Today, Fotocare in NYC allowed us to have some personal fondling time with the newly announced Hasselblad H4D-40. It’s quite the camera and in some ways even rivals the Phase One cameras that I’ve handled before. As a guy more familiar with Hasselblad and with the True Focus feature, I can tell you that I am truly stunned by the potential. With an 80mm lens, the camera is $19,955.

Edit: As time went on, this posting received many hits. Because of that, B&H offers the camera with the 35-90mm F4.5 lens, body only, and as a complete kit.

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