Fujifilm Makes Medium Format Even More Competitive With GFX50S II

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I remember when medium format was revered as the precipice of having made it. Only a select few within the industry had the resources to shoot with a $60,000 Phase One or Hasselblad H-system. Although it was something many photographers aspired to, the minute club was rather pretentious. I remember assisting a photographer at Milk studios and feeling like I’d never be able to shoot that quality of work with my income. Enter Fujifilm. It has been a pleasant surprise watching the journey of Fujifilm’s GFX series shatter that mindset and evolve into what it has become today. And now, with the introduction of the Fujifilm GFX50s II, they are making medium format more accessible than ever.

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The 3 Best Weather-Sealed Prime Lenses for Your Fujifilm XT4

The Fujifilm XT4 is a winner all around, and these are the best lenses for it.

In our review, we awarded the Fujifilm XT4 with five stars. It’s everything most photographers would want. The Fujifilm XT4 boasts image stabilization, fast autofocus, video capabilities, weather sealing, and more. Perhaps best of all, it’s got those beautiful film simulations that make everyone on Instagram drool. So we delved into our Reviews Index to find the best weather-sealed lenses for the camera.

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Fujifilm, It’s Time You Get a Better Grip on Autofocus

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Before deep dive into this article, you should know this. I adore Fujifilm’s cameras. Professionally speaking, I use Sony gear simply because it just does everything I need. They do it at the right price and with the right variety. Canon comes in close. But I wish Fujifilm did even more. We could start with the lack of third party lens support. However, we can go even further into it. And I want to start with the autofocus. 

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You’re Going to Love These Custom Film Settings for Fujifilm Cameras

If you love using film simulations on your Fujifilm cameras, you’ll love this community-sourced list of settings for many popular films.

I think it’s easy to say that one of Fujifilm’s most beloved features is the film simulations in their cameras. For a long time now, we’ve been able to select Acros, Classic Chrome, Velvia, and more very easily. These film sims are great, but have you ever wished for more? We’re betting your answer is yes. Well, now, you’re in luck. Photographer Triregno David, who shoots with an X-Pro 3, has put together a list of custom settings from many contributors for Fujifilm cameras. This list makes it so that classic films like Kodachrome, Ilford, Kodak Tri-X, and many others can be enjoyed by the masses on their Fujifilm cameras. Head on past the break for more details.

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Which Look Is Right for You? Fujifilm Film Simulations Compared

The ever-growing list of film simulations available in Fujifilm cameras is one of their most loved features.

Fujifilm has long been celebrated as the manufacturer of some of the world’s most-used film emulsions. Fujifilm wisely brought this analog legacy with them when they made the transition to digital. Many of these are available in digital form as film simulations across Fujifilm’s X-series and GFX-series cameras. Some say these film simulations are the special sauce that makes Fujifilm cameras so endearing. They each have unique characteristics and were created to emulate the look of the Fujifilm emulsions with which they share their name. Fujifilm X-series and GFX-series cameras give the ability to apply these film simulations to your images in-camera. You can also “re-process” your images in-camera using different film simulations. Better yet, you can even see the effects of each one in real-time through the EVF or the rear LCD while photographing. Our latest original infographic explores the various Fujifilm Film Simulations and how they compare to one another.

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Reports Say Fujifilm X-T3 Will Most Likely Come with New Film Simulations

No clues yet as to which they will be, but rumors say new film simulations will likely come with the upcoming Fujifilm X-T3.

We could be close to hearing about the release of the Fujifilm X-T3, even ahead of this year’s Photokina, so we might as well countdown to it one rumor at a time. The most recent rumor we’ve learned from Fuji Rumors says that the X-T3 will most likely come with some new film simulations.

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The Fujifilm XF10 Doesn’t Replace the X70

The Fujifilm XF10 surely isn’t going after the same consumer who wants a Fujifilm X100F.

There have been reports on a new Fujifilm point and shoot camera circling the web for some time, and those regarding the new Fujifilm XF10 seem to be true. The new Fujifilm is a brand new point and shoot camera targeted at the lower end and the enthusiast. It doesn’t have an X Trans sensor but instead just a plain old 24.2MP APS-C sensor along with a three inch touch screen. And instead of adding new film simulation modes, they’re adding more advanced filters–perfect marketing for folks who may be reaching for this camera. On top of all that, Fujifilm is only charging $499.95 for the Fujifilm XF10.

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Field Test: Shooting Video with the Fujifilm X-H1

The Fujifilm X-H1 is probably tied with the Sony a7r III as my favorite camera for video.

During my testing of the Fujifilm X-H1, I was pretty confused. I had to think carefully about who was going to buy this camera. At almost $2,000 and with some of the most unconventional ergonomics for a Fujifilm camera, it took a lot of consideration. I can’t necessarily seeing folks buying this camera just to shoot street photography; but I’d see them buying it for more professional reasons like portraiture, documentary work, landscapes, weddings and of course the very big one–video. While most readers of this site don’t care about video all that much, it made sense to test it with the Fujifilm X-H1.

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The Classic Presets Introduce Classic Film Styles for Capture One

The Classic Film Styles Collection could be a better choice for film simulation over Capture One Film Styles.

After creating Kodachrome and Cinestill Presets for Adobe Lightroom, The Classic Presets now has film simulations for Capture One. If you’re looking for a better option for the Capture One Film Styles, the Classic Film Styles collection could just be it.

We’ve recently given the Capture One Film Styles a go and gave our verdict a few days ago. It’s a nice option for photographers who want a film look to their digital images, but not for “hybrid” photographers who also shoot film regularly. If you’re among those who think the simulations don’t look like film at all, The Classic Presets creator André Duhme shares your disappointment.

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Review: Fujifilm X-T20 (Fujifilm X Mount)

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If you were to choose the most bang for your buck camera on the market right now, I’d have a very tough time making a call between the Fujifilm X-T20 and the Sony a650, but I’d lean more towards the Fujifilm offering. With fast autofocus and a selection of some absolutely incredible weather sealed prime lens offerings, in addition to image stabilized lenses, there isn’t much of a reason to dislike the Fujifilm X-T20. Beyond its very Contax film SLR ergonomics, it sports the same sensor as the flagship Fujifilm X-T2 and Fujifilm X Pro 2. Despite lacking the more direct controls of those cameras, it’s still more than good enough for most enthusiast photographers.

And for the videographer that wants some of the closest things available on the market to film emulsions, you’re probably not beating what this camera offers.

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