Elizaveta Porodina Adds a Touch of Nostalgia to a Cool Eyewear Campaign

All images by Elizaveta Porodina. Used with Creative Commons permission.

Fashion is often a fickle muse and industry. What looks trendy today will most likely be considered tacky within a few years’ time. Some looks from decades past, however, remain so timeless that they influence styles up to the present. Munich-based fashion photographer Elizaveta Porodina proves it also applies to the look and mood of fashion portraiture itself.

By now, a lot of our readers must have noticed one of Elizaveta’s strengths as a photographer is her affinity for retro-inspired imagery. In fact, each time we look at her work, it feels like we are looking at the same person in many different guises. For those who have come across her work just now, allow us to show you some examples to explain better.

If Who’s That Girl? channels the vibe of an “It-Girl” from the 1960s, Neon Night is a Blade Runner-inspired masterpiece. The latest to join our favorites is this super cool eye wear campaign Elizaveta shot in her signature retro style.

I’ll even go as far as to say the entire set looks as if Andy Warhol’s Superstars did an eyewear campaign. Everything – the styling, the wardrobe, the setting – feels like it came straight out of a scene from that era. Somehow, Elizaveta managed to travel back in time and sneak a few frames for all of us to see.

The timeless look is especially strong in the black and white snaps, but the color shots also have the same nostalgic mood we see in sets like Who’s That Girl. Given the eyewear’s style and feel, it looks like there couldn’t have been a better visual approach to this campaign.

Don’t forget to visit Elizaveta Porodina’s website and Behance portfolio to see more of her outstanding retro-inspired photography.