We didn’t think that it could be done, but Lomography has surely done it. Today, the company has come out with something seriously and amazingly cool for medium format photographers. Building on the success of their LCA+ and LC-Wide cameras, the company has created the LCA 120–the same camera as their 35mm versions but able to take 120 film.

In a way, we could easily call this a medium format point and shoot with program exposure shooting. Unfortunately, it doesn’t have aperture control like the original LCA did, but much can still be done with this camera.

It sports a 38mm f4.5 lens–which roughly translates into around a 24mm equivalent somewhere between f2.8 and f3.5 in the 35mm film equivalent world. They’re also claiming a very compact body, square image types, multiple exposure capabilities, and rear curtain flash sync for really creative images.

Plus, the lens is made of glass–just like the other LCA cameras. It’s going for $429; which isn’t terrible at all for medium format. More images and specs are after the jump.

• Shoot square photos on all types of 120 film
• Super compact body
• Wide-angle 38mm f/4.5 wide-angle premium glass lens
• Programmatic auto exposure
• Shoot Multiple exposures
• Shoot Long exposures with rear curtain flash
• Cable Release and Tripod thread
• Four-step zone focusing with a closest focusing distance of 0.6m