Fujifilm GFX Needs These to Compete with Full Frame

It’s a known fact that the Fujifilm GFX system is designed to compete with full-frame cameras. But logically speaking, full-frame cameras are much more capable. Image quality aside, they’ve got faster autofocus, more useful technology, more lenses, and quite the head start. On the other hand, the Fujifilm GFX series have image quality that’s very difficult to duplicate. With their cameras becoming smaller, there are still things that GFX can do to compete more with full-frame. And here’s what Fujifilm needs to focus on.

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Kodak Gold 200 120 Review – The Tones Are Beautiful!

One of the best things happening in photography is the resurgence of film. Of course, digital is excellent and meets the immediate demands of today’s world. But, digital also sucks the joy out of photography in many instances. The romance of the art is alive and well in film photography. The process is therapeutic and invigorating. There’s nothing like slowing down, taking in the scene, and pressing the shutter at the perfect moment. Plus, the beautiful tones in color film are what inspire many actions, presets, and styles. Kodak Gold 200 120 is no exception to this mantra.

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The Love of My Life – Hasselblad 501cm

I remember the smell of the chemicals and the feeling of fixer as it dried on my hands. The darkroom was a form of sensory deprivation until your eyes adjusted to the soft, amber glow of the lights. My first darkroom was a humble space with two enlargers and a closet with a bottle opener for film retrieval. Starry Eyed Surprise was on repeat as I danced and watched the images from my yellow Hasselblad 501cm come to life on pearl paper. To this day, I can’t think of anything more therapeutic.

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A Love Letter to the Bronica ETRs: A Beautiful Camera

Do you remember your first medium format camera? If you’ve never had a medium format camera that shoots film, I recommend that you get to eBay and go hunting. They’re a magical experience. Anyone who says they don’t ever need to shoot film is clueless. It’s synonymous to a coming-of-age experience that teaches you and helps you evolve into a new person. After all, no one stays in that post-college stage of their life for long. (If they do, people around them tend to end up leaving.) Photographers have to grow. And perhaps more than any other camera I’ve used, the Bronica ETRs taught me precisely this lesson. 

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The Best Value in Medium Format? Fujifilm 35-70mm F4.5-5.6 Review

I always look forward to shooting with the Fujifilm GFX system and barely having to edit. The lack of fast lenses for the system is why I have not switched over yet. The company is still creating a roadmap of lenses to reach its full potential. The Fujifilm 35-70mm f4.6-5.6 kit lens is an excellent addition to the GFX lineup. Its focal length is perfect for portrait, product, travel, and street photography. The best part is it is essentially $499 when you buy it as a kit with the GFX50s II. This kit is the most affordable way for photographers to get into medium format. But how does it perform? Keep reading to find out.

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Shoot Kodak Gold 200 with These Great Medium Format Cameras

If you’re as excited about the new Kodak Gold 200 120 like a lot of film photographers are, then you’re probably considering getting a new camera to shoot with it. Lots of beautiful images can be made with Kodak Gold. In the 120 format, you’re bound to get even better colors than in the 35mm format that it’s been known for for years. Luckily for you, we’ve got some tips and a list of our favorite medium format cameras right here for you. Better yet, we’ve tested all these cameras ourselves.

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Scanning Made Easy – Negative Supply Basic Film Carrier 120 Review

A comfortable mix of innovation, durability, fun, and convenience. That probably sums up the Basic Film Carrier 120 in a single sentence. Designed by the talented folk at Negative Supply, whose Basic 35mm Kit we reviewed a few months ago, this new kit helps you scan your 120mm negatives in a jiffy. Much like with all their other products, you’ll have a fun experience using this one. There’s no other unit quite like it on the market, and it’s worth every penny.

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Will Sony Medium Format Cameras Be the Next Big Thing?

There are some reports going around that Sony is considering squeezing Fujifilm out of the medium format camera space. I’m sure there are folks that doubt it could happen. Personally, though, I’m on the fence. Years ago, no one thought that Sony would take over Minolta. Years after that, folks didn’t take them seriously when the Sony a7 series came out. Then, when the Sony a9 hit the scene, things really changed a lot. What I’m saying is that in a world where no one could’ve predicted a Global Pandemic, this shouldn’t throw us off. So could a Sony Medium Format camera be coming in the future?

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Why a Square Camera Sensor Could Be the Best Thing

If you look on social media, lots of photos have a particular format. Sure, you can share landscape-oriented photos pretty easily. But the ones that take up the most space are vertical images and portrait-oriented images. Photography hasn’t really caught up though. Photography has long been based on the idea that images will be printed onto paper. Then it was oriented towards computer screens. But the dominant devices these days are smartphones, and landscape-oriented imagery on smartphones doesn’t make sense. Instead, portrait and square photos are more practical. For this reason, I think a square camera sensor would make the most sense.

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The Best Film SLR Cameras for the New Film Shooter in 2022

The pandemic turned photographers back to film in droves. If you’re looking for the best film SLR cameras to choose from while you’re just getting into film, you’ve come to the right place. We’ve reviewed a whole lot of them over the years we’ve been around. And more importantly, the options we’re choosing in this list suit a slew of criteria. A lot of them have mechanical shutters. Some of them don’t, but then we recommend that you not spend an arm and a leg. But most importantly, we’ve done full and thorough reviews on all these cameras. Dive in with us!

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Medium Format Cameras Have a Romance But Not in Their Photos

I’ve often written about how modern photography has lost its romance. It’s one of the many reasons why the site’s primary readers (Millenials and Gen Z) love film cameras and care about the ergonomics of cameras. And of any cameras available on the market, this is seen with medium format cameras. Every full-frame camera more or less feels like a variant of another camera. Of course, there are exceptions, but they all follow a very safe and marketable design. But if you dive into the film world, things get different. And it’s evident that the romance of modern photography is gone.

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Is Digital Photography Better Than Medium Format Film?

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The world is curious: how good is digital photography? Albert Watson famously told Steve Jobs when photographing him that digital wasn’t as good as film. Steve allegedly said that it would one day get there. In 2021, lots of us know better. There’s a world where film photography, digital photography, and instant film photography can co-exist. In the purest sense, film photography is still more versatile and gives different looks. This is especially the case with Medium Format Film. That may sound crazy, but it makes a ton of sense. Digital photography also very much has its place in our lives.

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This Mamiya 645 AF Kit is a Great Way to Get into Medium Format

If you’ve ever wanted to get into medium format cameras and have a single one to stick with you, then this is it. Lots of photographers say that you should get a 6×7 format camera. But the truth is that you can still make great work with a 645 camera. As a matter of fact, everyone that touts the 6×7 format would probably not mind owning a Contax 645. But if you’re not ready for that sort of plunge, there’s the Mamiya 645 AF in the Rare Camera Store. It’s in great condition, and photographers have used the lenses to do fantastic photos.

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The State of Medium Format in 2021. Is It Better Than Full Frame?

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There have been times I’ve considered buying a medium format camera. Mostly, I’ve looked at the Fujifilm GFX series of cameras. But I’ve also really liked the old Leica S cameras with a CCD sensor. In 2021 though, the medium format camera world is very quiet. Phase One has some very high megapixel DSLRs that we hear nothing about. Hasselblad has some DSLRs and mirrorless cameras, but the latter misses the mark. Leica has a medium format camera system, but there isn’t much development for it. So the only viable possibilty is Fujifilm. What’s more, the company often says that it is their future.

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Why I Let Go of One of the Best Fujifilm Lenses and Cameras

The staff at The Phoblographer adore their Fujifilm camera. Three of us own products for the system. Two others are considering switching over. And for the past decade, I’ve basically bought new Fujifilm lenses or cameras each year. I’ve accumulated a lot. Over the past year, I decided it was time to pare down. We all do it! We all end up buying a new lens or sometimes a new camera that we don’t use often. So, I got rid of them. Well, I didn’t get rid of everything; I paired it down to just the necessities.

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This Voigtlander Bessa II Shoots 120 Film and Has a Pretty Rare Lens

It’s truly hard to beat the look of some vintage medium format cameras. Take for example this Voigtlander Bessa II. Lots of folks love shooting with their Mamiya RB67 and Pentax 67. But why not go for 6×9 format instead? Well that’s what the Voigtlander Bessa II is. This beauty is a 69 format rangefinder camera with a pretty fast f4.9 lens. To translate to 35mm parameters, that’s a 45mm f1.9 equivalence. What’s more, this is a pretty rare lens. However, it still has all the great rendering of a medium format camera. 

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An Easy Cross Processed Look. KONO! Delight Art 100 Review

Earlier this year, KONO! launched the KONO! Delight Art 100 in 120, then later in 35mm. This isn’t a typical film emulsion. We’re told it’s tinted Kodak Ektar 100. Ektar was my least favorite Kodak film, and KONO! added some flavor. There’s a bit of orange and a bit of blue raspberry thrown onto the film. Well, not really! But I could totally see why someone would think that. With KONO! Delight Art 100, I basically threw everything away that I knew about film. Overexposing it will lessen the effects. Underexposing it will amplify the orange and teal tones everyone loves. That means it’s best for many of us to put our cameras in aperture priority and underexposing by a stop of light. That’s precisely what I did using a Mamiya 6.

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Here’s Why Modern Medium Format Cameras Need Faster, Better Lenses

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We’ve been saying it for years not, but the current digital medium format isn’t really “true medium format.” At least, it’s not the same as film. In purely digital photography, you can arguably consider the Fujifilm GF system to be a digital large format. However, the camera systems need faster aperture lenses. Luckily, we’ve started to see strides made by Fujifilm and Hasselblad. But I don’t really think it’s enough. The arguments have to do with the traditional medium format.

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Fujifilm Makes Medium Format Even More Competitive With GFX50S II

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I remember when medium format was revered as the precipice of having made it. Only a select few within the industry had the resources to shoot with a $60,000 Phase One or Hasselblad H-system. Although it was something many photographers aspired to, the minute club was rather pretentious. I remember assisting a photographer at Milk studios and feeling like I’d never be able to shoot that quality of work with my income. Enter Fujifilm. It has been a pleasant surprise watching the journey of Fujifilm’s GFX series shatter that mindset and evolve into what it has become today. And now, with the introduction of the Fujifilm GFX50s II, they are making medium format more accessible than ever.

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Why We Need a Beautiful, Retro-Style Digital Camera with a Top LCD

There are many times where I just want to look down at the screen and shoot.

Think about the schools of thought which use dedicated cameras. They use either the viewfinder to shoot or the LCD screen. And the LCD screen is used in a variety of different ways. Time and time again, I really just want the old-school medium format style magnified finder. You, of course, know what I’m talking about. It’s when you look down into the camera, and there is a hood with a magnification prism. It’s standard on TLR cameras and things like the Mamiya RB67. But I really think that it’s time that digital camera manufacturers make one. Follow me into a dream, if you will!

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If the Fujifilm GFX 50S II is Real, We Want to See This

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The reports abound of the Fujifilm GFX 50S II. Is it real? Are we getting another 50MP Medium format camera? Of anything I’ve heard, this seems to be the most unlikely. But I’m not going to completely rule out the idea here. Of any of Fujifilm’s medium format cameras, the Fujifilm GFX 50S was the most unappealing. Overall though, it wasn’t a bad camera. So how can Fujifilm make this one stand out from the pack? Well, if it’s real, we’d like to see the following.

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