Leica proudly announced today, the newest member of its family, the Leica SOFORT instant camera. The SOFORT boasts a unique Leica design with special features, offering quick and easy access to photography that will have users seeing and sharing real photographs within seconds. With the SOFORT, Leica brings its photographic expertise, commitment to creativity, and ease of use to the world of Instax instant photography.
In automatic mode, the SOFORT utilizes available light as much as possible before triggering the flash, creating pictures with a more authentic, natural look that are one-of-a-kind. In addition there are preset modes including Automatic, Party & People, Sports & Action, Macro and even multiple exposure and time exposure modes.