Shutterstock and IBM Join to Help Marketers Find Photos for Campaigns

Shutterstock and IBM partner to bridge digital marketers’ needs with the engaging, high-quality assets made by photographers and other content makers

If you’re a stock photographer with work on Shutterstock, you may soon find yourself connecting with more marketers looking for exactly the content you’re offering. Shutterstock has announced today a partnership with IBM to help marketers build engaging digital experiences through their creative platform. Beginning July 2018, customers of the IBM Watson Content Hub will be able to access millions of images, videos, and music tracks hosted by Shutterstock and find the ideal content for their needs through IBM’s Watson AI technology.

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The New Google Images Page Will Ultimately Just Mean a Drop in Traffic For You

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A new report from PhotoShelter confirmed what had been something that was in the back of my head but didn’t think about too seriously. The company states, “In the past three months, we’ve seen a 78.69% drop in traffic to PhotoShelter members’ websites from Google Images search results (not Google web search results, but specifically image search results).” The reason why this is happening because of the way that the new Google Images works. the service used to bring up your image and the website would load in the background. But for the sake of speed and efficiency, the images related to your search parameter now load up in an iFrame and give the user the option of going to the page.

In general, we ask our staff to keyword their images as well as name them in a specific way to take advantage of the searches. But like PhotoShelter, we’ve also seen a bit of a drop overall.

The solution apparently is Google +, as the company is now taking the network’s activity into account. But overall, you should first check out where most of your traffic sources come from. Ours is Facebook, organic searches, and Flipboard amongst other platforms. And like many other sites, it takes a strategy to bring in new traffic–whether it’s through relationship building or SEO hacking.

Bing’s Image Search Now Has Pinterest Integration: What Does it Mean for Photographers?

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In an announcement made by Microsoft recently, those who use Bing’s Image Search will be able to directly pin an image to their Pinterest boards. Specifically, the company stated that these are some of the benefits of them making this move:

  • Simple and Lightweight: There’s no need to install another bookmarklet in your browser, one click and you’re good to go.
  • Link to Original Content: Bing automatically links and gives proper attribution to the original, high-resolution source, saving you the hassle of tracking it down yourself.
  • Powerful Search Tools: Take advantage of the full breadth of Bing image search tools like sorting and filtering by size, color, layout, and more. You can even do image search within a specific website, for example, see all “summer dresses” on Anthropologie.com.

In terms of how users actually use Pinterest though, this is quite a confusing move. People love to browse the social sharing site’s categories freely to discover random things. And in general, if someone is looking for a brand new recipe, they’re bound to head to a website first and then pin the page if they digg the content. But it’s not quite clear if Bing is cutting out the websites here by only linking to an image–which in essence is just a page.

Even further: what does this mean for photographers? For images on a photographer’s blog, the service will just pin the image page and not the blog post. But if there is a specific image on your site, then that will get pinned–in which case it’s more understandable. However, it also means that someone doesn’t necessarily have to visit your website to find and share your images–which means that you don’t get some of that good ol’ link juice that they talk about in marketing courses.

How do you feel about this?