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The New Google Images Page Will Ultimately Just Mean a Drop in Traffic For You

Chris Gampat
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05/07/2013
1 Min read

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A new report from PhotoShelter confirmed what had been something that was in the back of my head but didn’t think about too seriously. The company states, “In the past three months, we’ve seen a 78.69% drop in traffic to PhotoShelter members’ websites from Google Images search results (not Google web search results, but specifically image search results).” The reason why this is happening because of the way that the new Google Images works. the service used to bring up your image and the website would load in the background. But for the sake of speed and efficiency, the images related to your search parameter now load up in an iFrame and give the user the option of going to the page.

In general, we ask our staff to keyword their images as well as name them in a specific way to take advantage of the searches. But like PhotoShelter, we’ve also seen a bit of a drop overall.

The solution apparently is Google +, as the company is now taking the network’s activity into account. But overall, you should first check out where most of your traffic sources come from. Ours is Facebook, organic searches, and Flipboard amongst other platforms. And like many other sites, it takes a strategy to bring in new traffic–whether it’s through relationship building or SEO hacking.

Google images iframe image search photoshelter traffic traffic numbers
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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