A new report from PhotoShelter confirmed what had been something that was in the back of my head but didn’t think about too seriously. The company states, “In the past three months, we’ve seen a 78.69% drop in traffic to PhotoShelter members’ websites from Google Images search results (not Google web search results, but specifically image search results).” The reason why this is happening because of the way that the new Google Images works. the service used to bring up your image and the website would load in the background. But for the sake of speed and efficiency, the images related to your search parameter now load up in an iFrame and give the user the option of going to the page.
In general, we ask our staff to keyword their images as well as name them in a specific way to take advantage of the searches. But like PhotoShelter, we’ve also seen a bit of a drop overall.
The solution apparently is Google +, as the company is now taking the network’s activity into account. But overall, you should first check out where most of your traffic sources come from. Ours is Facebook, organic searches, and Flipboard amongst other platforms. And like many other sites, it takes a strategy to bring in new traffic–whether it’s through relationship building or SEO hacking.