In 2025, the majority of camera brands have generally shown us how little they really care for photographers and instead care more about content creators. Yet without us, everything that they do will pretty much just fall apart. There’s no way that Fujifilm or Nikon, for example, could make their digital imaging divisions survive by just doing cinema cameras. This year, perhaps more than any other, is the worst time to buy a new camera. Brands might blame it on the state of the global economy. But even if the US President didn’t act like a child when making important decisions, I still think that the camera brands would generally still not do very much at all to improve or innovate on their products because they are all still holding themselves in comparison to the smartphone.
