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Hasselblad and DJI Are Teaming Up For Some Odd Reason

Chris Gampat
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11/05/2015
11/05/2015
1 Min read
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Last Updated on 11/05/2015 by Chris Gampat

Kevin Lee The Phoblographer Hasselblad CFV-50c Product Image 3

When you think of Hasselblad, you often think about the older and very beautiful medium format film SLR cameras that the company made and digitized. So when the company announced today that they now have a strategic partnership with DJI (the DJI that makes drones) it strikes us as a bit perplexing.

Considering that both companies have a history in aerial photography, this is bound to get interesting. The last thing I want to see is a Hasselblad branded Phantom rip-off (and we know you don’t want to see that either after the whole Sony thing) but what we’ll hopefully see is some sort of medium format drone photography collaboration–which would be super, duper cool!

The press release is holding back lots of details, but there are hints of a medium format drone system in the works hidden in the release. If that is the case, then landscape photographers will have a really, really excellent new option when it comes to drone photography. At the same time though, you’ll need a tank of a drone to fly medium format equipment up into the air.

Who knows, maybe we’ll see it at Photokina next year.

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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