With a name like Hasselblad, you know whatever they announce is going to be expensive. Now the Swedish camera maker has introduced the Hasselblad Stellar 2, a rebadged and slightly redesigned Sony RX100 that comes at a hefty $2,395. Mind you, the original Sony compact normally retails for $449.99.
Now you might be asking where did the extra $1,946 on the price tag come from? Well there’s the name for starters, the bit of wood (in olive, walnut, padouk, and carbon fiber) along the side adding a substantial grip for the camera, plus the new titanium finish. Here’s how Hasselblad justified the Stellar II’s high price from their press release.
“Hasselblad expands its compact camera line with the Stellar II, not intended to be judged against other cameras, rather, conceived and crafted exclusively for Aficionados, Collectors and Connoisseurs.
In a world of aesthetic redundancy – the Hasselblad Stellar II stands alone as a BOLD, yet refined expression. A rich palette of fine woods was utilised both on the camera and packaging, highlighted by unique finishes and details.”
Aside from some aesthetic flourishes, the Hasselblad Stellar II is completely identical to the original RX100. It sports the same 1-inch BSI-CMOS 20-megapixel image, 28-100mm f/1.8-4.9 zoom by Carl Zeiss lens, 1080p video recording, and integrated Wi-Fi as well as NFC. Check out more images of the Stellar II after the break.
Via PC Magazine