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Lomography Announces a Brand New Formula for LomoChrome Purple 400

Chris Gampat
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05/24/2017
2 Mins read
LomoChrome Purple 400 New formula

Last Updated on 05/25/2017 by Chris Gampat

It’s been a few years since Lomography announced LomoChrome Purple, and just today they’ve announced a new update to the film. The new Lomochrome Purple 400 film is designed to be a whole lot more stable. With that said, we start out with a recommended and set exposure at ISO 400 vs the previous version of the film which was said to need a lot of light. To that end, it wasn’t uncommon that photographers shot it at ISO 200 or even 100. The new Lomochrome Purple will continue to shift blues to greens, greens to purples and yellows to pinks. The new emulsion increases the film’s sensitivity to red hues.

Now, you may be wondering what inspired this film. Well, years ago there was an infrared film called Kodak Aerochrome. We’ve featured tons of artists that use this film and photographer Daniel Zvereff is one of the few making it into our upcoming Analog Zine who shoots with the film. What this film was known for was turning greens into pinks and reds. Aerochrome was an Infrared film, but LomoChrome Purple is a visible light film and not developed E6 style. Instead, it’s a standard C41 film.

It’s worth noting that Lomography’s official listing of LomoChrome Purple 400 still states it can be shot between ISO 100 and 400. Here’s a snipped from Lomo’s listing:

Features

Exciting Hues

Venture into a psychedelic color spectrum — turn blue to green, green to purple, and yellow to pink without the need to post-process!

Film Sensitivity

At the super versatile setting of ISO 400, you can beautiful shots in various different lighting conditions.

Standard Development

The new LomoChrome Purple is developed using the standard C-41 process.

Storage Information

The storage temperature for this film is 20°C. To extend the life of the film, we recommend storing it in the fridge, at a temperature lower 10°C. Don’t expose the film to temperatures above 30°C for long periods.

The new Lomochrome Purple 400 film is available in 5 packs at $59.50. A single roll is available for $11.90. Sorry medium format shooters, at the moment it seems like it only comes in 35mm.

120 35mm film kodak kodak aerochrome lomochrome purple LomoChrome Purple 400 lomography purple
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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