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Lots of folks say that you should only use a flash during the evening hours and in dark situations. But the truth of the matter is that during the daytime is perhaps the best time to use flash. For example, let’s say that you want to photograph someone and there is bright sunlight in the scene. If you make them face the sun, they’ll squint a lot. Conversely, if you make them not face the sun, you’ll need to overexpose a lot to get the details on their face–which is called backlighting. The solution then is to backlight the subject and expose normally while illuminating their front with a flash. That way, you get a more balanced image overall in terms of exposure ratings.
But besides this, using a flash during the day only adds to the beauty that natural light can deliver. It can bring out details in your subject that you wouldn’t see otherwise (specular highlights) and it can also fill in shadows when done correctly to give a very beautiful and shadowless look. But to do this, you’ll need to either set your flash to the widest zoom head angle or bounce it off of very wide surface. Alternatively, you could also use a softbox of some sort.
When adding flash to a daylight scene, it’s best to add it a little bit at a time–gradually making it stronger until you feel that you have something close to the image that you want.
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