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Watch How a Zeiss Touit Lens Gets Made

Chris Gampat
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Last updated on 06/03/2013
06/03/2013
1 Min read
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Chris Gampat The Phoblographer Zeiss 12mm f2.8 product images (5 of 7)ISO 1001-200 sec at f - 5.6

Zeiss announced their brand new Touit lenses for Sony NEX and Fujifilm X series mirrorless cameras. We’ve already reviewed the 32mm f1.8 and we’re working on the 12mm f2.8 (but we have our first impressions up!). Thanks to our buddy Brian Smith for sharing, there is a video of the creation of the new lenses circling the web. That video is after the jump and is complete with a full orchestral soundtrack as well as a behind the scenes look of some of that German engineering goodness.

The recommended retail price of the Touit 1.8/32 will be €670 / US$900 (excl. VAT). The recommended retail price for the Touit 2.8/12 will be €920 / US$1,250 (excl. VAT). They’re available for purchase at both B&H Photo and Amazon.

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12mm f2.8 32mm f1.8 fuji fujifilm x lens price review sony nex Touit video zeiss
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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