Watch How a Zeiss Touit Lens Gets Made

Chris Gampat The Phoblographer Zeiss 12mm f2.8 product images (5 of 7)ISO 1001-200 sec at f - 5.6

Zeiss announced their brand new Touit lenses for Sony NEX and Fujifilm X series mirrorless cameras. We’ve already reviewed the 32mm f1.8 and we’re working on the 12mm f2.8 (but we have our first impressions up!). Thanks to our buddy Brian Smith for sharing, there is a video of the creation of the new lenses circling the web. That video is after the jump and is complete with a full orchestral soundtrack as well as a behind the scenes look of some of that German engineering goodness.

The recommended retail price of the Touit 1.8/32 will be €670 / US$900 (excl. VAT). The recommended retail price for the Touit 2.8/12 will be €920 / US$1,250 (excl. VAT). They’re available for purchase at both B&H Photo and Amazon.

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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.