Fujifilm Adding 80mm F2.8 OIS and 45mm F2.8 to XF and GF Lens Series

Fujifilm, as they so often do, hit us with a flurry of announcements today. In addition to the new X-E3, Fujifilm has announced two brand new lenses, one for their APS-C X-Series, and one for their Medium format GF series. Starting with the XF lens, the new 80mm F2.8 R LM OIS WR Macro is what Fujifilm is calling a lightweight mid-telephoto macro lens designed to allow X-Series photographers to get close to their macro subjects while still keeping some distance between them to allow for better lighting of the objects. The new lens features enhanced AF capabilities, and a floating focus system that Fuji says will suppress aberrations.

Additionally, the XF 80mm F2.8 R LM OIS WR will feature image stabilization (hence the OIS and WR designations) making this a versatile lens for more than just macro shooters. Fujifilm rates this lens as being able to work in temperatures as low as -10 degrees Celsius.

Continue reading…

Fujifilm’s New X-E3 Shoots 4K, has Improved AF Tracking, and AF Joystick!

We have been hearing rumors now about the Fujifilm X-E3 for some time and now the wait is officially over, with the company making the announcement just a short while ago. This update brings the X-E line of cameras into the latest generation of Fujifilm technology and also comes with some exciting new additions!

Starting from the top, the Fujifilm X-E3 features the same 24.3MP X-Trans III sensor and X-Processor Pro combination that the rest of the latest generation Fujifilm cameras have, so image quality is likely to be nearly identical to the X-Pro2, X-T2, and X-T20. In addition to that though, the X-E3 also features a touchscreen as well as the much loved AF Joystick that was featured on the X-Pro2 and X-T2 (making the X-T20 the only odd man out).

Continue reading…

Is Fujifilm Holding Out On X-Pro2 Owners?

One of the biggest enigmas surrounding the Fujifilm X-Pro2 is the omission of 4K video. Initially, it seemed that this was to do with not having the necessary heat sink to dissipate the heat produced, like the X-T2 was able to have, and that reasoning made a lot of sense–at least that’s what EIC Chris Gampat was told by Fujifilm’s reps. However, that sort of flew out the window when the smaller X-T20 came out and it also had 4K video, again, without the beefy heatsink the X-T2 featured.

So, the question is, could the X-Pro 2 get 4K video, even a limited 4K video recording mode, through a firmware update that essentially gave it a similar 4K mode to that of the X-T20? The sensor and processor can obviously handle it, and I don’t know if I would believe that the X-Pro2 couldn’t dissipate the heat from a line-skipping based 4K video mode as well as the smaller X-T20 could. Continue reading…

5 Best Cameras With WiFi For Instagrammers

As much as some of us in the industry would like to forget, many people these days are getting into photography specifically to get better at posting images to their Instagram and social media accounts. One step these people can take is by ditching their phone camera all together and upgrading to a dedicated camera kit. But it should be one with great WiFi or connectivity to make transferring from the camera to phone (to post to IG) as easy and painless as possible.

Today we wanted to list a few of the best cameras on the market right now in terms of connectivity, to make posting to social media that much easier for you. But beyond that, since we are looking at this specifically from the angle of an amateur or semi-pro who is using this camera mainly for Instagram and social media projects we will base our recommendations around the needs of that sort of user.  Continue reading…

Which One: Fujifilm X100F or Fujifilm X-Pro2 with Fujifilm 23mm F2?

Looking at specs one couldn’t help but notice that and X-Pro2 feature a lot in common. Both have Fuji’s new 24mp sensor, both are rangefinder inspired, both have hybrid optical and electronic viewfinders, and both have (or can have in the case of the X-Pro2) a 23mm F2 lens. So with all of this in mind one would not be that out of line to wonder which setup is the better option, and today we are here to answer that question.

Continue reading…

Cheap Photo: Lots of Fujifilm Camera Savings Right Here

As photographers, not only are we always needing more storage to hold our digital images, but we are needing better ways to backup that data within our various workflows. One of the best ways to do this is with a NAS (Network Attached Storage) device that allows you to backup the data on your computer to a separate location within your home (or in some cases offsite). One such solution is the Synology DS416play, which happens to be a killer deal right now at only $399.

  • Synology DS416play NAS DiskStation – Save $80

Also, make sure and check out our new price watch section! 

Continue reading…

6 Tips For Getting The Most Out of Your Fujifilm X Pro2

When moving over to a new camera, especially when moving from a completely different system, there is always a bit of a learning curve while you figure out the menu and discover how you work best with the camera. Fujifilm has been hot lately with many transplants from other systems picking up new X Pro2, X-T2, and X-T20 cameras for the first time.

In this post, we are going to give you our top tips for getting the most out of your Fujifilm X-Pro2 (with many of these tips also applying to the X-T2 and X-T20) so you can minimize that adjustment period and get right into rocking your shoots.

Continue reading…