Every now and again, I look on eBay for real cameras designed for real photographers. And most of the time, I want to turn to medium format. This begins the search for some good used gear like the Fujifilm GFX 100RF. Last year, we reported on the pricing problem that these cameras have and it seems like that issue hasn’t gone away. Instead, they’ve evolved.
On eBay you can search for the Fujifilm GFX 100S II, the 100RF and even Hasselblad 100C backs. But some of the listings curiously have the same exact images despite being located in different places. Some of the listings are in Italy, Germany, France, etc. Additionally, the cameras are insanely cheap. The Fujifilm GFX 100RF retails for over $5,000 brand new. So why are these cameras going for much less?
On the surface, it immediately seems like a scam if you’re savvy. But lots of folks aren’t. Sure, the state of the used camera market is weird. Despite this, I always recommend buying used and refurbished instead of brand new unless you want the warranty. Even then, I’d tell you to purchase the Phoblographer’s Photography Care Program insurance. “As much as you can, though, I recommend shopping local and making a purchase in-person,” I stated in an article previously written on how to buy used camera gear. “Always be safe. Meet in a public place or a store.”
If you read the descriptions on the cameras, they even seem suspicious but still done well enough that it may not fool someone.
According to WatchCount, the camera is still selling for somewhere in the $4,000 range on the second hand market. But further research showed that the prices can wildly fluctuate. Post launch in May 2025, B&H was reported to be selling the camera used for $4,555–$4,799. Tariffs drove the prices up a few hundred bucks into the $5,000 territory going further into 2025. Towards the end of 2025 and going into 2026, MPB listings were $4,669–$4,899 while KEH prices were $4,700–$4,900.
But the real winner: a Best‑Offer private sale on eBay accepted at $3,750. All of these are still well above the $1,200 range currently being seen on eBay.
This leads us to believe that the listings on eBay are probably a scam and there are several people interested in these cameras. If anything, the world is in a semi-conductor supply shortage because the AI companies are buying them all up. Plus, there’s a memory shortage. The camera brands are going to have to build cameras that last longer and possibly even have longer periods in-between refresh cycles.
Photographers truly want more compact cameras, but even this is a bit fascinating. Comparatively speaking, the Fujifilm X100Vi is selling for way above what it costs brand new. While Amazon lists it for around $2,400 it has sold on eBay for $2,700 with the special edition going into the $3.5k range. Thanks to firmware updates, the camera has improved quite a bit.
Recently, I’ve pulled my Canon G1x Mk III out of my closet and I’ve been really enjoying the small size, weather resistance, big sensor, and the image quality that’s modified using in-camera profiles made by Canon customers. And ultimately, it’s been fixing the craving I’ve had for new camera gear.