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Maybe She’s Born With It, Maybe it’s…Photoshop? L’Oreal Pulls Certain Ads

Chris Gampat
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03/20/2013
1 Min read

Last Updated on 03/20/2013 by Chris Gampat

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According to Business Insider, L’Oreal is pulling a couple of ads due to excessive photoshopping. This decision came from an internal audit and from rival Cover Girl–who claimed the ads were misleading. As you can see from one of them above, they probably really are–but I believe that most Americans are smart enough to understand the play on the designs, right? I can’t imagine a Bride saying to herself, “Oh! I want to have cat eyes for my wedding so that my photographer will capture me at my most exotic. So I’ll use Maybelline and my fiance will never be able to resist me!”

Either way, there has been a backlash against retouching in general in the mainstream media for a while; and some of it has been coming from Dove. Israel has also stated that all ads with photoshop applied must clearly state that the model has been digitally manipulated. And it really makes me wonder if politician will spend more time worrying about what retouchers do than trying to fix the world’s current economic crisis.

ads Cover Girl excessive L'Oreal Maybelline photoshop
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.