UPDATE: Hasselblad Announces New Lunar Mirrorless Camera With a Price that is Out of This World; Plays Nice with Sony

Photo Rumors has the news of Hasselblad’s new Lunar Mirrorless Camera system. If you want, you can choose to stop reading here since the price is going to be $6,500; which is just out of this world (pun totally intended). But besides mirrorless, there are hints of the company moving into the DSLR segment too.

Update: According to PDN, Hassy will also put out a full frame DSLR. Thanks to my buddy Dan Havlik for being awesome and finding this out!

If I still have your attention though, the new Lunar camera will feature a 24.3MP APS-C sensor, 25 AF points, ISOs from 100 to 16000, 10 fps shooting, 3 in. LCD, OLED viewfinder, a grip made out of real wood and much more in terms of classiness.

The new camera is also made out of carbon fiber, leather, and gold. Plus it’s of Italian design and it is compatible with Sony E (NEX) and A (Alpha) mounts. It will ship in 2013

According to Hasselblad themselves though, they’re entering a partnership with Sony to develop the system in the future. But this one particular line from the press release is interesting:

“Hasselblad is keen to expand and develop its product portfolio to include a new range of advanced mirrorless interchangeable lens cameras (a.k.a. compact system camera), which will be followed by new products for DSLR and compact camera segments.”

Does this mean that we will see new DSLR items from the company for full frame and APS-C cameras?

Editor’s Note: seems like a full frame according to PDN. See previous note. Additionally, to quell any confusion out there, this is an NEX mount camera.



Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.