The Lomography company has been hinting and teasing their fans with glimpses and other tasty bits as of recent: and today they are happy to announce the new LC-A Wide camera. The company, who I’ve known for a while has been trying to shed their products being called, “toy cameras” have taken their highly beloved LC-A camera and essentially added a super wide angle 17mm F/4.5 Minigon lens to it. Lomography is also touting that users can, “go wild day or night with three different formats to choose from.” Indeed, users can choose from full-, square- or half-format. So that means that a 36 exposure roll of film can become a 72 roll: which sounds a bit like the old Olympus Pen cameras.
Press release, samples, and images are after the jump. I’m going to their party tonight in Midtown, NYC and will hopefully get some fondling time with the new camera.
On a personal note though, F/4.5 isn’t exactly my aperture of choice if I’m shooting at night.
The camera is available today for $389, while the instant back add-on for the camera will be $24.90. You can also read more on their microsite.
The Lomographic Society Proudly Presents
The Lomo LC-Wide
- Lomo LC-A Legacy: Welcome the new offspring of a legendary dynasty!
- Go Extreme: Go ultra-wide, go close, go double, go wild day or night with three different formats to choose from
- Ultra-Wide-Lomography: The world premiere of the ultra-wide-angle 17 mm Minigon glass lens takes you on eye-opening adventures
Lomo LC-A Legacy
It’s been 27 years since the Lomo LC-A entered our analogue life and took our hearts by storm with its shadowy framing, super saturated colours, sharp contrast and multiple exposures. To cherish this little camera in the past we even plated it with gold but never before expanded its lens. Now the day has come and we are welcoming the new offspring of the Lomo LC-A Legacy: The Lomo LC-Wide, that will challenge your Lomographic perception. It is a passionate celebration of the ultra-wide-angle: Still celebrating the classical features of the Lomo LC-A+, the Lomo LC-Wide adds a new dimension of format frenzy to its specially developed ultra-wide-angle 17 mm Minigon glass lens. Switch from half-frame, to square to full format and enjoy a new quality of wide-angle Lomography!
Go close, even closer than your perception of closeness tells you to and watch your favourite caterpillar being sucked into the vortex of this 17 mm glass genius. Go wild, even wilder than your mother ever allowed you to and dive into Ultra-Wide-Angle-Lomography! To up the ante a little bit we equipped the Lomo LC-Wide with three formats to choose from: full-, square- or half-format. If you don’t want to think too much while you are shooting, switch to half-frame-format and fit an amazing amount of 72 shots onto one roll of 36 shots film. Fans of retro will stick to the classic square format while panoramic shots are most effective on the full format.
No matter if you are hooked on breathtaking panoramic shots or if you are more the-closer-the-better-type, we designed the Lomo LC-Wide to satisfy lovers of all extremes. Its delicate 17 mm Minigon glass lens combines the classical features of the Lomo LC-A with an ultra-wide-angle that will open your eyes to an unknown extent. Follow your curiosity and let the Lomo LC-Wide take you into the wide! With all this options, the Lomo LC-Wide catapults you in a format frenzy that triggers unbelievable creativity and proves itself to be a trusty offspring of the Lomo LC-A Legacy.
Exposure area: 36 x 24mm, 24x 24mm (square format), 17 x 24mm (half frame format)
Film Type: Standard 135 roll film
Lens focal length: 17 mm
Maximum aperture: 1:4.5
Angle of view: 103 degrees, 89 degrees (square format) 81 degrees (half frame format)
Focusing range: 0.4m – infinity
Maximum shutter speed: 1/500
Minimum shutter speed: Unlimited
Auto exposure mode: Programmatic
Exposure range: Unlimited ~ EV18
Multiple exposure: Manual shutter cocking with independent MX switch
Film sensitivity supports (ASA/ISO): 100, 200, 400, 800, 1600
Flash: X-type synchronization hot-shoe
Tripod socket thread: Standard ¼” tripod socket
Cable release: Universal cable release socket
Overall dimensions: 108 x 68 x 44.5mm
Weight: 220g (film and battery not included)