The Lomography company has been hinting and teasing their fans with glimpses and other tasty bits as of recent: and today they are happy to announce the new LC-A Wide camera. The company, who I’ve known for a while has been trying to shed their products being called, “toy cameras” have taken their highly beloved LC-A camera and essentially added a super wide angle 17mm F/4.5 Minigon lens to it. Lomography is also touting that users can, “go wild day or night with three different formats to choose from.” Indeed, users can choose from full-, square- or half-format. So that means that a 36 exposure roll of film can become a 72 roll: which sounds a bit like the old Olympus Pen cameras.
Press release, samples, and images are after the jump. I’m going to their party tonight in Midtown, NYC and will hopefully get some fondling time with the new camera.
On a personal note though, F/4.5 isn’t exactly my aperture of choice if I’m shooting at night.
The camera is available today for $389, while the instant back add-on for the camera will be $24.90. You can also read more on their microsite.