A Love Letter to the Bronica ETRs: A Beautiful Camera

Do you remember your first medium format camera? If you’ve never had a medium format camera that shoots film, I recommend that you get to eBay and go hunting. They’re a magical experience. Anyone who says they don’t ever need to shoot film is clueless. It’s synonymous to a coming-of-age experience that teaches you and helps you evolve into a new person. After all, no one stays in that post-college stage of their life for long. (If they do, people around them tend to end up leaving.) Photographers have to grow. And perhaps more than any other camera I’ve used, the Bronica ETRs taught me precisely this lesson. 

Continue reading…

Brock Saddler Shows You How to Hack the Bronica ETRS to Shoot Fujifilm Instax Mini Film

“Not for the Bronica unfortunately, unless you could possibly bring the tripod mount into it, rigging something to the back to hold it in place,” says photographer Brock Saddler (follow him on Instagram) about his Bronica ETRS hack when I asked him about whether or not he’d still need to use the rubber bands. “…something for the next person to think about.” Brock is amongst the many photographers and hackers we’ve interviewed here on the Phoblographer. His hack specifically has to do with the Bronica ETRS. Last year, we interviewed him about hacking his Bronica ETRS to shoot Fujifilm Instax mini film and he was still in the process of refining it. But he got really close to making it absolutely perfect.

Brock, unfortunately, has no plans to make it commercially viable. “This was just something to do on a rainy day,” he tells us. And to that end, he’s given us permission to share his post on how he did it.

Continue reading…

Vintage Camera Review: Bronica ETRS

All images and review by Edward Inzauto.

Just like the pros, getting “that full-frame look” is a growing desire among enthusiast amateur photographers. The topic is a trend in gear-obsessive online discussion and a bug in the brains of those who feel that only a larger sensor will allow them to fully express their creative visions. And while many have taken advantage of the fact that buying into the full-frame DSLR and mirrorless camera market is less expensive than ever, still others will find that the upfront cost of a modern full-frame camera body and compatible lenses is still a significant and insurmountable barrier to entry.

But what if you could go bigger than full-frame — even-fuller-frame, per se — for significantly less money? Well, my friend, you absolutely can. The solution you’re looking for is medium format film, and one fine entry-level option for exposing that timeless, removable, chemical “sensor” technology is the Zenza Bronica ETR line of cameras.

Editor’s Note: All processing was kindly done by the Lomography Gallery store here in NYC. You should check out all the services that they can do.

Continue reading…

Hacking a Bronica ETRS to Shoot Fujifilm Instax Film

All images by Brock Saddler. Used with permission.

“It’s really wonderful.” says photographer Brock Saddler about the image quality involved with his recent hacking of an Instax Mini back with his Bronica ETRS. “The sharpness and depth of field produced by real lenses on the stock is amazing and the ability to have shutter and aperture control from the body is another win.” Brock isn’t much of a person to talk about himself, and so he told us to make something up!

Photographer Brock Saddler started slaying dragons at the wee age of four years old. He continued to do this until one day his father gave him a camera. “With this tool, you will capture the hearts of everyone in the land!” he said to Brock.

And that’s how Brock didn’t really get into photography.

Continue reading…