Not an April Fool’s Joke: Fujifilm Superia Gets More Expensive

We want to make it incredibly clear that this piece of news isn’t an April Fool’s Joke: those are coming later today.

“Really, on April Fool’s Day?” is what I said to our Fujifilm reps about the news of the price increase. Following the news of the reintroduction of the Quicksnap waterproof yesterday, there’s more film news. Fujifilm is increasing the price of Superia starting today. The price of their professional films is staying the same. But for what it’s worth, the secret is now officially out. Loads of film photographers have used Superia as a cheap option and because it’s genuinely gorgeous. Like a gentrified neighborhood, the party is over, and prices are going up. In fact, Superia isn’t really the only one going up.

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Check Out These Big M4/3 Lens Deals From Olympus and Panasonic

zoom lenses

Micro Four Third Shooters, you do not want to miss out on these incredible lens deals!

Sales on lenses are starting to heat up as we head into spring. Today we’re bringing you some of the hottest lens deals for Micro Four Thirds. The excellent Olympus 25mm f1.8 is just $299, and the fantastic Olympus 45mm f1.8 is only $279. One of Olympus’s bokeh kings is also on sale. The 75mm f1.8 is only $799. There are even Olympus pro lenses like the 17mm f1.2 Pro and the 45mm f1.2 Pro, both have discounts of $150 or more. Then there are lens deals from Panasonic as well. The versatile Panasonic 12-60mm f2.8-4 can be yours for only $897.99. Panasonic’s 25mm f1.7 is only $147.99, and the Panasonic 100-400mm f4-6.3 is just $1,597.99! Check out all of the Micro Four Thirds lens deals here.

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There’s A Huge Sale On Olympus Cameras and Lenses Right Now!

If you want to save on Olympus OM-D cameras and M.Zuiko lenses, this roundup is for you.

The start of the year has been off to a slow start when it comes to sales. Still, that has all changed now that OM Digital Solutions has put some Olympus cameras and lenses on sale. You can pick up an E-M1X for just $1,999. That represents a $1,000 discount. You can also save on great lenses too. The excellent 25mm f1.8 is just $299, and the fantastic 45mm f1.8 is only $299. One of the platforms, bokeh kings, is also on sale. The 75mm f1.8 is only $799. There are even pro lenses like the 17mm f1.2 Pro and the 45mm f1.2 Pro both have discounts of $150! Trust us when we say there are some bargains to be had here. Jump past the break to see all of the deals on Olympus cameras and lenses.

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Guy Carpenter Documents the Beautiful Life of Sheep With No Photoshop

All images by Guy Carpenter. Used with permission.

“Of course, the vast majority of my professional life came to a crashing halt in 2020,” relates professional photographer Guy Carpenter to us in an interview. “I spent a few weeks in March and April 2020 at home, reading a lot of books. I barely touched a camera.” Guy’s words resonate with us as it speaks volumes to the general mental state of photographers. Like many other passionate photographers though, Guy also shoots for fun. So when his godmother asked him to come help with their upland sheep farm in Yorkshire Dales, he brought the camera along.

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Get Excited, the Pen F II Might Be Made! Here’s What We’d Love to See

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The Olympus Pen F will go down as one of the best compact Mirrorless cameras of all time. It’s gorgeous retro design, the capable 20-megapixel sensor, and the way it rendered black and white images made it a stand out performer. However, it had one fatal flaw. Water to the Olympus Pen F was like Kryptonite to Superman. The lack of weather sealing was a deal-breaker to many. However, there is a chance that this weakness will be fixed. According to one Olympus manager, the Pen F II is being considered. We and so many others would love that. Here’s what we’d love to see in the Pen F II.

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The Olympus 150-400mm F4.5 IS Pro Will Crush Your Big M4/3 Dreams

The Olympus 150-400mm f4.5 TC1.25x IS Pro is innovative, but at $7,499, it’s only for the elites.

It’s here! After two years of being in development, the Olympus 150-400mm f4.5 TC1.25x IS Pro has arrived. This is a lens we and the Micro Four Thirds community have been incredibly excited about. However, that excitement quickly faded, and our smiles were turned upside down after hearing the price. If you haven’t heard yet, this new and admittedly impressive lens will cost a staggering $7,499.99. Find out more about the lens and its impressive specs while also seeing your hopes of owning one get dashed after the break.

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Get Black Friday Prices Now On Olympus Cameras and Lenses

The beautiful Pen-F is just $899, and many other Olympus cameras and lenses have deep discounts.

Olympus has blown up their regular pricing by starting their Black Friday sales early. Right now, the simply stunning Olympus Pen F can be yours for just $899. The OM-D E-M1 II is just $899, the E-M1 III is only $1,399, and the small, incredibly yet fun E-PL10 is just $449. You can get the incredibly weather-sealed OM-D E-M5 III for only $899! That’s the lowest price we’ve ever seen on this camera. Even the new E-M10 IV is on sale. It’s only $549. There are camera and lens bundles that can save you more too. Need some new Olympus lenses? You can save $150 on the Olympus 17mm f1.2, the 25mm f1.2 Pro, and the 45mm f1.2 Pro. These are just a few of the deals on Olympus cameras and lenses. We have plenty more for you after the break.

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Time to Meet Some of the Most Gorgeous Olympus Trip 35 Cameras Ever!

These Olympus Trip 35 cameras were given beautiful leather skins, and they still work!

Universal truth: These cameras are stunning. The Olympus Trip 35 is already one of the most coveted Olympus film cameras on the market. The 40mm f2.8 lens that comes with it offers a truly compact camera experience. These ones, in particular, have been given new life with new leather skin. Better yet, there’s an assortment of colors. We could easily see a photographer with one of these slung around them at a party. These cameras are statement pieces for sure. They tell you that the photographer using them cares about the way that they carry themselves. Of course, it tells others that you’re a photographer too. And also, very importantly, it tells folks that you stand out from the crowd. The Olympus Trip was designed to go anywhere and everywhere with you. There’s a great reason why over 10,000,000 units were sold.

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This Is the Cheapest We’ve Seen the Olympus EM1 Series, and a Huge Preset Sale

This seasons holiday deals are starting to roll in, and there are already huge savings to be had on Olympus cameras, lenses, presets, and tutorials.

Wow, there are some fantastic deals on Olympus cameras and lenses at the moment. You can pick up the Olympus E-M1 II for just $899, and the new Olympus E-M1 III is only $1,399! The E-M1X has a price cut of $1,000, making it just $1,999. There are deals on Olympus lenses too. The 17mm f1.2 Pro is just $1,089. The 12-45mm f4 Pro is only $549, and the 25mm f1.8 can be yours for just $299. Don’t forget about the presets and guides, either. Serge Ramelli’s Lightroom course is on sale for only $37. You can score over 1,000 sky replacements for $29, and you can learn about nude photography for just $69. Check out all the deals on Olympus cameras and more after the break.

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This is the Cheapest We’ve Seen Olympus Cameras and These Presets

Wow, these deals on Olympus cameras and presets are incredible!

Trust us when we say these deals are incredible. Right now, deep discounts on Olympus cameras can save you up to $1,000. The excellent Olympus E-M1 II has dropped to an all-time low price of $999. The cost of the Olympus E-M1 III has fallen to just $1,399, and the Olympus E-M1X is only $1,999! There are deals on Olympus lenses like the 17mm f1.2 Pro, which can be had for $1,089 (Save over $200). The Olympus 8mm f1.8 Pro Fisheye is just $899. We’ve found deals on presets, and guides too. A bundle of over 1,000 sky overlays is only $29. Dan Hecho’s nude photography workshop is only $69. CutOut Pro 8 is a bargain at $29 too. You can also save hundreds more by becoming a Plus Member of Photowhoa. Membership is just $99! More details and deals are after the break.

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Cheap Photo: Don’t Miss These Big Savings On Olympus Lenses

If you shoot with either Panasonic or Olympus M4/3 cameras, you might want to pick up these discounted Olympus lenses.

If you own M4/3 cameras and want some new glass on the cheap, you’re in the right place. There are some fantastic deals on Olympus lenses, including some Pro glass. We have found deals on the Olympus 8mm f1.8 Fisheye Pro, which has dropped to $899. The 12-40mm f2.8 Pro is just $849, and the excellent 40-150mm f2.8 Pro is only $1,349! Looking for even cheaper deals? Pick up the 17mm f1.8 for just $399, the 25mm f1.8 for only $299, and the Olympus 9-18mm f4-5.6 for just $549! Both Olympus teleconverters are also on sale. The 1.4x has dropped to $299, and the 2x teleconverter is now only $379! Join us after the break to see all of the deals on Olympus lenses.

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Why Live Composite is One of the Best Things to Happen To Cameras

The Live Composite feature is so incredibly fun to play with.

Unless you’re shooting with Olympus and Panasonic, you’ve probably never heard of Live Composite. In our constant search to move away from editing, this is a feature we adore. It means that a photographer needs to think about something beforehand. They need to be very careful. And best of all, they need to not rely on Photoshop. When someone says, “Photoshop it later,” a part of me dies inside. It’s awful. But with Live Composite, a photographer can stay out in the field creating. If you’re a hobbyist or a professional who really just wants to shoot, we encourage you to try it.

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It’s Not Groundbreaking, But It’s Fun: Olympus EM10 IV Review

The Olympus EM10 IV is similar to its predecessor, but much more fun to use.

The Olympus EM10 line has always offered a fun way to get started with photography. With gorgeous retro looks and good all-around performance, this line of cameras has always excelled. Now, three years after the EM10 III, we are graced with the presence of the Olympus EM10 IV. Olympus claims to have tinkered with a lot under the hood of this small, vintage-styled camera, but do the upgrades make it worthwhile to buy? Find out in our full review.

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Live Comp Is Just One Reason Why Olympus Cameras Are So Fun to Use

Olympus cameras pack innovative features that make them unique, and it’s the reason why I stick with them.

Having fun with photography is something we sometimes forget to do, especially those of us who enjoy photography both as a hobby and practice it as our full-time professional jobs. I switched to Olympus cameras in late 2019 after having to sell all my Full Frame gear to pay off medical debts I incurred after almost dying. I will admit, moving to Micro Four Thirds was not my first choice, but I needed a camera so that I could resume my business, and an Olympus E-M1 II fell into my lap. I can honestly say that, since then, I have never looked back, and it’s due to how much fun I have using Olympus cameras. Let’s talk about this after the break.

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Are There Really Three Years of Improvements in the Olympus E-M10 IV?

The Olympus E-M10 IV is the successor to a camera that came out a few years ago, and it feels great in the hand.

The Olympus E-M10 IV is the company’s latest entry-level mirrorless camera. It incorporates some of the features of its higher-end siblings and most of all boasts a nice grip. But, we’re not sure if there have been enough improvement to make you upgrade or spring for it at the price point. So, we decided to talk about it a bit on the latest episode of Pro Camera Reviews.

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Powerful, Portable, and Affordable: Olympus 100-400mm F5-6.3 IS Review

The Olympus 100-400mm f5-6.3 IS is a powerful superzoom perfect for sports and wildlife photographers.

If Micro Four Thirds shooters wanted an affordable superzoom, their only choice for a good few years has been the Panasonic Leica 100-400mm. But now, Olympus has jumped into this space with the new Olympus 100-400mm f5-6.3 IS. This lens has been a long time coming, and from the moment it appeared on the Olympus lens road map, wildlife, and even some sports photographers have been eager to get their hands on it. Does this new lens live up to the hype? Has the wait been worth it? Let’s find out in our full review.

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Sharp and Stable: Olympus 100-400mm F5-6.3 IS First Impressions

Many photographers have been waiting a long time for the Olympus 100-400mm f5-6.3, and so far, it seems like the wait has been worth it.

Fans of Olympus have been waiting a long time for the Olympus 100-400mm f5-6.3 IS, and we’re pleased to say that today, Olympus has officially unveiled their new tele to super-telephoto lens that will appeal to wildlife and nature photographers the world over. Instead of just offering a boring news post, we have instead put together a first impressions post that will give you a glimpse of the new glass. We have had the lens on hand for a short while, and we have been putting it to work, so pull up a chair and see what we have found out so far (yes, there are sample images) after the break.

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It’s Different, But Still the Same: Olympus EM10 IV First Impressions

The EM10 IV features some new technology to the product line, but old technology to Olympus in a familiar body.

The Olympus EM10 IV is the first camera to be launched since the announcement of Olympus’s impending sale to the Japanese investment firm, JIP. The OM-D EM10 line has always been the entry point into Olympus’s OM-D cameras, and because of this, the EM10 series has always been an affordable and cheerful camera that newcomers, and those who value size and weight savings, flock to. The Olympus EM10 IV, though, packs some performance upgrades over previous versions of this camera that some might get excited about. We haven’t had long enough with the camera to offer a full review (yet), but we have learned enough to form our first impressions. Join us after the break to see what we have discovered.

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Photograph the Great Outdoors? You Can Win This Great Olympus Set

Got a great photo? We’re teaming up with Olympus to give away an Olympus OMD EM5 Mk III and the 12-45mm f4 PRO lens in our Great Outdoors Photography Contest.

Hey folks!

We’re teaming up with Olympus to give away an Olympus OMD EM5 Mk III and the 12-45mm f4 PRO lens. In this international Great Outdoors photo contest, participants may enter one original GREAT OUTDOORS PHOTO of their own. The contest, judged by the Phoblographer’s EIC Chris Gampat, will take place over this month and can be entered using direct upload, or your Facebook or Instagram account. Want to win? Check out the rules below.

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Enter to Win in Our Great Outdoors Photography Contest with Olympus!

Want to win? We’re teaming up with Olympus to give away an Olympus OMD EM5 Mk III and the 12-45mm f4 PRO lens in our Great Outdoors Photography Contest.

Hey folks!

We’re teaming up with Olympus to give away an Olympus OMD EM5 Mk III and the 12-45mm f4 PRO lens. In this international Great Outdoors photo contest, participants may enter one original GREAT OUTDOORS PHOTO of their own. The contest, judged by the Phoblographer’s EIC Chris Gampat, will take place over this month and can be entered using direct upload, or your Facebook or Instagram account. Want to win? Check out the rules below.

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An Ode to an Almost Perfect Camera: The Original Olympus OMD EM5

The Olympus OMD EM5 was one of the most perfect cameras they ever made.

By all means, the Olympus OMD EM5 was the camera everyone wanted when it was introduced. Olympus did it right. They gave it retro ergonomics, a simple-to-use-design, and it was weather sealed. I remember putting that camera through some of the most torrential downpours I’d shot in that year. Paired with a few weather-sealed prime lenses, that camera felt the way so many modern cameras should. It felt like a classic. And I honestly miss it. I never grew fond of its successors, which I felt became all too modernized. Instead, I yearn for the classic ergonomics that Olympus sometimes delivers. Those cameras truly feel, well, like cameras.

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