Fujifilm has grown exponentially in the past few years. Their Instax cameras, X and GFX series, are all capable projects, each offering something distinct for the varying needs of photographers. However, with the launch of the X100VI and the X-M5, we have begun to question the company’s direction. Both cameras are geared towards content creation, as opposed to excelling photographers in their careers. And that’s why we think it is imperative that Fujifilm launches the X-E5.














