Zeiss Cozies Up to Sony NEX and Fujifilm X Series; Micro Four Thirds Not So Much

43Rumors brings us the news from the source: Zeiss has announced lenses for Sony NEX and Fujifilm X series cameras, but not for Micro Four Thirds. But they’ve apparently got a very good reason why.

First off, the new lenses are a 12mm f2.8 (which equates to an 18mm), 32mm f1.8 (which equates to 48mm), and a 50mm f2.8 Macro (75mm). Zeiss decided to start with primes and then later on perhaps work on zooms. Personally, I hope they stick to only primes; that’s where that company absolutely shines and mirrorless systems need small primes. The lenses will be specially developed for each system: where the Sony NEX lenses will sport a manual focusing switch while the Fuji X series will have an aperture ring. We can expect the lenses in the spring or summer of 2013.

To be honest: I have to agree with them. Sigma created the same lenses for Micro Four Thirds and Sony NEX; and the focal lengths for each ended up being a tad quirky and used in totally different ways. Going to route of Voigtlander (in creating lenses for DSLRs and then for Mirrorless) seems to be a viable strategy that ultimately just makes the customer happier. I hope they create some kick ass lenses for Micro Four Thirds. Though realistically, it may be a bit tough to outdo both Olympus and Panasonic making and announcing new lenses a couple of times a year.

Phase One Ups The Medium Format Ante With Reworked 645DF+ And Schneider Kreuznach 28mm LS f/4.5 Aspherical Lens

Phase One has announced not only the addition of a 28mm f/4.5 Schneider Kreuznach lens to their line up, but their 645DF has undergone a transformation as well. The new 645DF+ is compatible with a host of backs and lenses from the likes of Mamiya or Hasselblad making it not only a Swiss Army camera but undercutting the competition with a $6000 price tag (camera body only). You’ll need a back to go with that and if you want the new 28mm f/4.5 Schneider Kreuznach lens, that will run you another $6000 (give or take as the prices are actually in Euros and things fluctuate).

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Fuji X-Pro1 Firmware 2.0 is Now Available

After a busy busy day this is the icing on the cake, Fujifilm has released the 2.0 firmware for their X-Pro1 Camera. In case you forgot the big highlights of the update they are: improved autofocus, better manual focus control and speed improvements when it comes to the camera processing the files.

The press release of the update cane be found here and the actual firmware can be acquired here. Also don’t forget to update the firmware in all of your lenses, that can be found here.

Leica Brings New Updates Almost All Across the Board: Makes Us Drool


Photokina has already brought us some interesting finds; but Leica took the cake and put some extra frosting on it today. The company has brought a slew of updates to their product lines bringing extremely ambitious changes and some very interesting and jaw dropping announcements.

Today we saw changes to the Leica M line, S series, X2 line, and their point and shoots. Grab a cup of coffee because there were a ton of new products.

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Lexar Announces a New 400x 256GB SD Card

For those that need both speed and size, Lexar has announced it is rounding out their 400x SD lineup with a 256GB option.

This card will be perfect for shooting video as well as fast-paced high volume (machine-gun) photographers. It also sets us up nicely for the next generation of ultra high resolution cameras we’re already starting to get wind of.

At an MSRP of $899.99 you’ll be tempted to consider the fact that you’ll be weighing your options between a new card or a new lens,but as with all technology I’m sure that price will come down quickly.

This announcement inspired me to dig this up to remind us of just how far we have come and how fast. This card is not really all that old and still works perfectly:

I think I still even have a 256MB card somewhere which would have been a more dramatic comparison to the 256GB, but I don’t know where I would have put it.

Switronix Unveils Yet Another Power Option For the Blackmagic Cinema Camera


Swtronix, has just released a 3-stud battery option for the BMCC. Called the GP-A-BMCC. This unit with it’s 3-stud mounting point can be added to any type of shoulder rig system that accepts this type of mount as well act as a counter balance. You have 2 p-tap style connections and a DC connection for the Blackmagic Cinema Camera.

Of course, Switronix also has a few other options as well if you are one of the lucky few right now to have a BMCC.


Input: DC 11-17v
Output for Camera: DC 11-17v, Unregulated Black Magic Pin
Output for TWO P-Tap: DC 11-17v, unregulated
Size: 3.0″ x 4.7″ x 0.5″
Weight: 0.4 lbs

Pricing for this system is not known yet. For more information about all of Switronix’s products for the BMCC, vist their site.


Sigma Announces New Lenses: Segments Them Into Art, Contemporary and Sports

Sigma is announcing three new lenses, sort of. First off, they’re announcing that they’re marketing/categorizing their lenses in three different ways now: contemporary (for more casual use), art (seems to be an emphasis on fast primes) and sports (for, well, do I need to explain?). In the contemporary section is the 17-70mm f2.8-4 DC Macro OS HSM. Then the art lens is their new 35mm f1.4 DG HSM, which took them long enough to get out and now completes the 35mm, 50mm, and 85mm trifecta of fast primes for the classic photographer. Then there is the 120-300mm f2.8 DG OS HSM lens for sports photographers. This lens is not to be confused with the previously announced version.

Specs are after the jump. No word on pricing yet.

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Lomography Launches New 35mm Color X-Pro Sunset Strip Film To Wish Summer Goodbye

In keeping with the tradition of advancing and breathing life into the film community, today Lomography announced a new 35mm film. Coined, “X Color Pro Sunset Strip” this is an ISO 100 film that has already had a splash of color added to the center area, but not around the Sprocket Holes (for those of you who heart your Sprocket Rocket.) They’re calling this, “pre-colored film” which is supposed to make the blues, reds and greens more intense. But from the sample images I’ve seen so far, it looks like the perfect marriage between red scale and chrome film. The results already look cross-processed; which the company is famous for.

A pack of three canisters are available for just under $20 at the Lomography store. Sample images are after the jump.

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Voigtlander Announces New 21mm f1.8 Leica M Mount Lens

Voigtlander has announced their new 21mm f1.8 lens for M mount cameras. The company has always been known for creating beautiful glass but hasn’t been as prominent as Zeiss and Leica. Voigtlander is in fact a more affordable option, and this new lens isn’t the new exception.

The new lens features 13 elements in 11 groups with one Aspherical element. Plus it features 10 aperture blades and an all metal design: just like all their other lenses. The 21mm f1.8 also features a non-removable lens hood. Here are some more specs (after the jump) straight from the horses mouth.

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Fujifilm’s Latest Instax Mini 8 Cameras Will Finally Match All the Clothes I Bought at the Thrift Store

Just in time for Photokina 2012, Fujifilm is announcing their latest additions to the Instax lineup of cameras that shoot instant film. The new Mini 8 cameras still will come in mint, yellow, black, white and pink. According to the company, they will sport a slimmer profile and a better viewfinder, though other details aren’t there yet. The camera features all of the auto modes that were previously available as well as a new high key mode for a user to take brighter portraits.

The new cameras will be available in early 2013. No word on the price yet or just how large the positives will be, though we can assume they will be business card sized. Check out all the new cameras after the jump. We also reviewed the Mini 7s before if you’re curious.

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Panasonic Announces the 35-100mm X f2.8 Series Lens

Following in the tradition of their 12-35mm f2.8 X OIS lens, Panasonic has also announced the 35-100mm f2.8 Power OIS X series lens. Together, the two lenses cover the traditional 24-70mm and 70-200mm focal lengths.

The lens has a bunch of features, such as a optics with a Nano coating, constant f2.8 aperture (though the 12-35mm is said to actually change aperture if you read enough forums), 18 elements in 13 groups, one Ultra Extra Low Dispersion element, 2 ED elements, Power O.I.S (which should never be used with Olympus’s IS system), and seven aperture blades.

Via 43Rumors and Panasonic.Ro.

Schneider Kreuznach Joins The Micro Four Thirds Party, Finally Brings Treats For Us

Schneider Kreuznach announced earlier on in the year that they’d be coming out with Micro Four Thirds lenses and guess what, now they’ve been officially announced. Expect a Super Angulon 14mm f2, Makro Symmar 60mm f2.4, and 30mm f1.4 Xenon.

Via 43 Rumors

Update: we’re currently searching for more information, but 43Rumors seem to have pulled their post on the lenses for the moment.

Update 2:

Super-Angulon 14 mm/2.0 wide angle lens (10 lenses with 4 aspherical surfaces, 1:10 to ∞)

Xenon 30 mm/1.4 universal lens (7 elements with 1 aspheric surface, 1:10 to ∞)

Macro-Symmar 60 mm/2.4 highly open Macro Lens (8 lenses, scale 1:2 to ∞)

Panasonic GH3 Finally Declared to be Real


Rejoice lovers of the GH2 and m4/3’s video in general: your unicorn has arrived. And he comes to heat up an already very competitive video segment. Specwise the GH3  has a sensor with the same megapixel count on the GH2 (16.1MP) as well as a Live-MOS sensor type. You have a 4-CPU Venus Engine and a new low pass filter. Now, the very interesting thing is what this new unit’s shell is made out of–magnesium alloy. Panasonic is targeting the higher end user who needs something more rugged to be used in the field everyday. Plus, it is splash/dust proof. I think this is a great idea. Since, video is what this camera’s main selling point.

The same focusing system carries over to the GH3 as well with Contrast AF. Panasonic says it’s new version of the system is faster in focusing even in smaller F-stops. ISO starts from a minimum of 200 going all the way to 12,800. you can even expand it to 25,600 if you so wish. And for the photo dudes, there is a PC Sync port for easier use of certain studio strobes and wireless flash units. More specs and an analysis after the jump.

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Olympus Updates Their Lower End Pen Model Cameras

Olympus today is announcing their latest PEN model cameras. The Olympus E-PL5 and E-PM2 replace the E-PL3 and E-PM1 accordingly and bring a couple of new features and updates to the product line. Not long ago, I actually had hands on time with the cameras but the images were lost when the SD card I shot on became corrupted.

Either way, one of the most notable updates to the PEN camera line is the fact that they will have software to work specifically with the Toshiba Flash Air cards to wirelessly transmit photos. Originally, the card was supposed to come bundled but in between the time that we received the briefing and the announcement, the company gave us this statement, “Due to extenuating circumstances, the Toshiba Flash Air card will not be bundled with the new PEN cameras upon immediate distribution. Although plans are still a work in progress, our plan is to offer a rebate for a free card with the purchase of either an E-PL5 or E-PM2. All the new cameras menus and the app will still be optimized for the card.”

Now let’s take a look at some of the other specs.

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Olympus Announces The Long Awaited XZ-2

After Olympus killed off the XZ-1 of their X series, we have been anticipating what they would throw at us next. Well, ladies and gentlemen, feast your eyes on the latest XZ-2. Olympus has taken what made the original XZ great as a point and shoot and took it to the next level. Continue reading…

Canon’s Highly Rumored 6D Surfaces to Challenge Nikon’s D600

And here it is: the Canon 6D DSLR designed for those of you who believe the 5D Mk III to be out of reach. Rumors have been circulating for some time now and the camera that has been designed to rival the D600 will have some interesting features. First off, this is essentially a full frame sensor in an APS-C camera body. But because of this, there are some physical limitations to the new camera: like shutter sync speed.

The full spec list and extra photos are after the jump.

Editor’s Note: Available for Preorder

B&H Photo: Body Only / Kit

Amazon: Body Only / Kit

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Canon Updates The Top Tier of Their PowerShot Line: G15, S110, and SX50HS

Along with the Canon 6D, the company also decided to bring some extra guns to the party in the form of some small sidearms. Joining the new entry-level Full Frame DSLR are the new Powershot G15, S110, and SX50HS point and shoots. Traditionally, these have been Canon’s top end of the bunch with the exception of the G1X.

So what do these new cameras have to bring to the table?

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