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Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
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Why The Sony 24-70mm F2.8 G Master II Needs to Be That Great

Chris Gampat
No Comments
06/06/2021
3 Mins read
Chris Gampat The Phoblographer Sony 24-70mm f2.8 G Master sample images Miami product images (3 of 8)ISO 4001-160 sec at f - 5.6

It’s apparent the world moved on from what this Sony lens can do, and they need to supersede everyone else!

The Sony system is currently the best choice for a professional photographer, working journalist, or creative. There are lots of third-party lens options and fantastic flash/lighting support that are lightweight, small, and reliable enough. Durability aside, the system can reliably do anything you really need it to. No other camera system can say that at the moment. But where the rest have pulled ahead is with lenses. One lens of particular contention is the Sony 24-70mm f2.8 G Master. These days, it’s questionable whether or not you’d buy it, but if Sony really wants to pull ahead of the pack, the Sony 24-70mm f2.8 G Master II needs to be fantastic.

For the record, there are great options for the Sony system. The Sigma 24-70mm f2.8 DG DN Art lens is affordable but has autofocus and weight issues. As an aside, it’s also far lighter and more balanced on Leica L mount bodies. You can check out our review of the Sigma 24-70mm f2.8 DG DN Art lens here. The best choice is arguably the Tamron 28-75mm f2.8 lens. It’s light, fast to focus, accurate, and has unique image quality. Plus, it’s more affordable. That’s the one I’d buy today. Take a look at our Tamron 28-75mm f2.8 review.

Dual Motors for Autofocusing

This is a relatively new design that camera and lens companies have started using. Some companies use a single element to handle focusing, and those designs are positively brilliant. But it’s not possible for every lens. When there are lots of focus groups, it makes more sense to have dual motors. That is what will make the autofocus even faster. Granted, Sony’s autofocus is already speedy. But we’re sure that the Sony 24-70mm f2.8 G Master II can be even faster.

A New Design: Internal Zoom or a Lighter Body with Better Balance

Telephoto

This is where I’m really excited about what’s possible for the new Sony 24-70mm f2.8 G Master II. Just imagine a 24-70mm lens that doesn’t zoom externally. Sure, the overall size would be larger, but it would also probably be alright. It could potentially give more balance to the body and lens. 

If that’s not possible, a lighter lens body would be very welcome. My idea for this comes from what Leica did with the Sigma 24-70mm. Leica’s variant is slightly heavier and larger, but you’d probably not really notice the difference. It also feels much more balanced because of what Leica did with it. 

An Aperture Ring? Yes Please!

Sony typically puts aperture rings on their higher-end prime lenses only, but since the Sony 24-70mm f2.8 G Master II would be a constant aperture lens, why not give it to this one too? This aesthetics thing would make the Sony 24-70mm f2.8 G Master II feel more like an actual photography lens than a soulless product. 

Give. Us. Lens Character.

One of the biggest things Sony does is engineer the fun out of their lenses. They do so much to get rid of lens flare and other fun things we’d like to have. For anyone whop says that you can do it in post-production, consider the following. First, there’s the fact that the entire industry worked to get rid of the fun in lenses. It’s happened in both post-production and in the product itself. This is so much of the case that you can easily engineer any flaws out of images using the software. But if you want to get that look back, you need to spend hours in front of a computer and pay for extra software. Why not just listen to Gen Z and Millenials and give us the looks we want?

Image Stabilization

Imagine if the Sony 24-70mm f2.8 G Master II had image stabilization? Yes, their camera bodies have it. But where I’ve seen this really shine is with Canon. The combined stabilization of the lens and camera is unlike anything else. Better yet, Canon did it all while keeping the product small.

So let’s hope that the Sony 24-70mm f2.8 G Master II is a real winner. What do you want to see from it?

autofocus design image stabilization sony sony 24-70mm Sony 24-70mm f2.8 G Master Sony 24-70mm F2.8 G Master II
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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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