Fujifilm Announces New Instax Square SQ20 + New Colors for Instax Square SQ6, Double Sided Stickers

Here’s a roundup of Instax news from Photokina today! 

It hasn’t even been too long since the SQ6 was released, yet Fujifilm is back with another Instax Square camera to trigger your instant camera gear acquisition syndrome – the Hybrid Instant Camera Instax Square SQ20, announced today at Photokina 2018.

The SQ20 is the third Instax square camera after the SQ6 and the second hybrid instant camera after last year’s SQ10. Like the SQ10, the SQ20 is equipped with a digital image sensor and digital image processing technology, which means that with this new camera, it’s now possible to capture videos and pick a frame for editing and printing, take four images and print them in one frame, or apply an effect that makes for a dynamic picture:

Motion Mode: By taking a video (max 15 seconds) and using the dial on the back-side of the camera, the camera allows you to print easily the best moment of moving subjects that are often difficult to take.

Time Shift Collage Mode: This function can take four images with a time difference at one time pushing a shutter button only once.

Sequence Filter: This filter allows you to take dynamic and dreamy photos adding sequence effect to the image.

What’s more, the SQ20 is also the first Instax camera with the digital zoom function (up to 4.0x)! It comes in matte black and beige and with a design that makes it easy to hold. Fujifilm hasn’t announced the price as of this writing but it’s slated to be available starting October 20, 2018. Don’t forget to mark your calendars!

Check out some of the key features of the SQ20 below:

Image sensor: 1/5 in., CMOS with primary color filter

Effective pixels: 1920 x 1920

Storage media: Built-in memory, microSD/microSDHC memory card

Recording capacity (still picture): Built-in memory: Approx. 50 files (still picture), Approx. 30 seconds (movie); microSD/microSDHC memory card: Approx. 1,000 files per 1 GB

Recording capacity (movie): microSD/microSDHC memory card: Approx. 3 minutes (total) per 1 GB

File system: Still picture: Compliant with Design Rule for Camera File System (DCF), Exif
Ver.2.3, Compliant with JPEG and PIM
Movie: 800 x 800 x 15 fps, H.264 (No sound can be recorded.)

Focal length: Fixed as 33.4 mm (35-mm format equivalent)

Aperture: f2.4

Autofocus system: Single AF (Contrast-detect TTL, equipped with AF illuminator)
Continuous AF (Only for movie shooting)

Focus range: 10 cm/3.9 in. to ∞

Shutter speed: 1/7500 sec. to 1/2 sec. (Auto), maximum 10 sec. in Bulb mode

Sensitivity: ISO 100 to 1600 (Auto)

Exposure control: Programmed AE

Exposure compensation: –2.0 EV to +2.0 EV in increments of 1/3 EV

Metering: 256-segment through the lens (TTL) metering, Multi metering

White balance: Auto

Flash: Auto/Compulsory flash/Suppressed flash
Effective range: Approx. 50 cm to 8 m/1.6 ft. to 26.2 ft

Shooting mode: Standard, Double exposure, Bulb mode, Split, Collage, Time Shift Collage

Self-timer: Approx. 10 sec./Approx. 2 sec

Playback function: 21 Filters (18 for still picture, 3 for movie shooting only), Brightness adjustment, Vignette

Image effect: Trimming, Multi-image playback

Digital zoom: Up to 4 X in shooting/printing

LCD monitor: 2.7-in. (6.9 cm) TFT color LCD monitor, Pixels: Approx. 230k-dots

External interface: Micro USB Micro-B (For charging/file copying)

Power supply: Li-ion battery (Built-in, Cannot be removed)

Printing capacity: Approx. 100 prints (From when the battery is charged fully)
*Varies depending on the conditions of use

Charging time: Approx. 2 to 3 hours (Using 0.5 A USB port)
*Varies depending on air temperature

Dimension: 119 mm x 50 mm x 127 mm/4.7 in. x 2 in. x 5 in. (W x D x H)

Weight: 390 g/13.8 oz. (excluding film pack and memory card)
440 g/15.5 oz. (including film pack and memory card)
*Specifications above are subject to change for improvement

New colors for the Instax SQ6 + Instax Double Sided Stickers

In other news, Fujifilm also announced its upcoming release of two new colors for the SQ6 in early November 2018 to add to their current colors Blush Gold, Graphite Gray, and Pearl White: the fashionable Ruby Red and sporty Aqua Blue.

Per Fujifilm, “…the two newly added colors were chosen to appeal to a[n] even wider consumer audience seeking the fun of an Instax Square format camera.”

At the same time, Fujifilm also announced the Instax Double Sided stickers, which will basically allow users to stick them at the back of instant photos so they can be stuck on any surface. This will be available also in early November.

Fujifilm explains, “The Instax Double Sided Stickers come as a response to the great demand by users seeking the ability to adhere Instax films to their favorite places such as walls and scrapbooks—quickly and easily. A special adhesive also allows users to post and re-post them many times.”

Looking forward to seeing these new products in action!