You might spot something different on the box the next time you get some Ilford film
Are you among the eagle-eyed film photographers who have noticed Ilford’s new film box design? If you haven’t seen the change yet, we got the details for you.
Don’t worry, the new packaging isn’t much different from the clean and easily identifiable design we all know and love. It still sports the big Ilford brand name on one of the longer sides. The color-coded names of the emulsions are also still being used. The announced update to the design is actually just a small change but still noticeable enough.
“Every now and then it’s nice to freshen things up a bit. the eagle-eyed amongst you may soon notice that our 135 and 120 ILFORD film cartons have been updated,” Ilford said on their Instagram post announcing the new design.
“Don’t worry, the films themselves are not changing.”
There’s now a black border on the bottom of the box design that bears the HARMAN technology brand name/logo. One of the square tabs/sides is also now in black, with some information regarding ISO and number of exposures. It’s not at all uncalled for to have the logo on the packaging, as HARMAN is the parent company of the Ilford brand. The black tab may also be useful as it’s easy to see important info about the film whether stored in the bag or in the fridge. So, we can’t really say it’s a glaring change. (On a side note, it’s also a nice piece of trivia for Ilford fans to know that the HARMAN company name was actually plucked off Ilford’s history.)
So, any thoughts?