Using Motion and Transitions to Catch Attention on Instagram

It’s the name of the game these days, and this tip could help catch some eyeballs on your Insta

Instagram is king right now for photographers, and while you may be doing alright utilizing the social network in a fairly straightforward way, are you leaving views and likes and followers on the table? Probably. But this tip today could help you capture some of those things that you aren’t already and the more eyeballs the more chances you have to get hired right?

We’ve featured Peter McKinnon on here before, for good reason. He is always producing quality video content on Youtube and just generally rocking the whole social media game. Well, in this video, which is somewhat of a follow up to another video he did a while back about standing out on Instagram, McKinnon teams up with his buddy Alen to talk about using motion and transitions to help catch more attention on Instagram Stories.

It is easy to simply post an image, scribble ‘new post’ and you’re good. But if you really want to capture those eyeballs and (more importantly) keep them, you need to focus on ways you can make sure your work stands out. One such way is by introducing motion into the process with a little help from Photoshop. I won’t go through the process, you can watch the video, but I do want to hit on WHY you should spend the time on this or other ways to catch attention.

Have you ever heard the saying, “It’s the little things”? Well, on social media you won’t stand out by doing what everyone else is doing all the time, you have to change it up, do something that breaks up the monotony and causes people to notice. First, it was images alone, then videos, as they started being easier to do, started catching more attention. This is sort of a middle ground, a way for you to catch attention by adding motion into a situation where there isn’t usually any – which will naturally draw the attention of those viewing the image.

Do we recommend you do this on every image or every story? No, not at all. But you should certainly spend a few moments and do this (or similar things) every so often to really take advantage of your audience and increase your interaction.

Anthony Thurston

Anthony is a Portland, Oregon based Boudoir Photographer specializing in a dark, moody style that promotes female body positivity, empowerment, and sexuality. Besides The Phoblographer, he also reviews gear and produces his own educational content on his website.