The other edge of the double-edged sword that is Fujifilm’s strategy of constantly updating and upgrading their cameras through firmware updates is that there will be bugs that make it through the QA process here or there. Sometimes more severe than others, and sometimes rather benign or just more annoying than anything else.
The good thing is that because the company has such an efficient firmware update process and workflow internally, generally these issues are not around for long. That is the case with an odd issue which plagued the [amazon_textlink asin=’B01A8DUR74′ text=’X-Pro2′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’26b8283f-fa20-11e7-98d4-c3cf92dea97d’] after its update to firmware version 4.0 at the end of last month. Additionally, Fujifilm also released a new firmware for the [amazon_textlink asin=’B0759G8F8N’ text=’X-E3′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’2df9e9e9-fa20-11e7-8d13-35c74cbce81f’] which fixes some small bugs that were causing issues with that camera, as well as introduced a new GPS related feature.
The new X-E3 feature takes advantage of the Bluetooth technology built into that camera and utilizes the GPS location data within your smartphone to have the X-E3 automatically tag the location data in your image. This was possible on the X-E3 before, but you had to do it manually. The new firmware updates that feature so you now can have the camera automatically check your phone and tag the image on its own, without needing you to initiate the process.
This will obviously make the feature much more useful for most people, as (let’s get real), we are a lazy society. Whether or not you want your images to include GPS data is up to you, and you may have valid privacy concerns about the feature. But if you don’t like it simply turn it off. For travel photographers and landscape photographers, this feature can be really helpful in sharing information about your travels and even make it easier to get back to a specific place long after you may have forgotten how to get there from memory.