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Unraveling the FUJIFILM GFX: Bigger Sensors and Editing

Chris Gampat
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12/12/2017
3 Mins read
Chris Gampat The Phoblographer Fujifilm GF 110mm f2 R LM WR review portaits of Alyssa (2 of 4)ISO 1601-125 sec at f - 2.0

The FUJIFILM GFX 50S, with its larger than full frame sensor, provides photographers with a whole lot of editing power

We know what a medium format imaging sensor can do for depth of field, but photographers who are considering moving up to the FUJIFILM GFX system should know about the power of RAW files. Every photographer could always use more versatility from their digital negatives, and medium format sensors can provide that due to their larger pixels and overall larger imaging area. When you combine this with the GFX lens system, Fujifilm’s film simulations, and a solid editing program, you’re going to get images that stand out from the rest.

Editor’s Note: This is a sponsored post from Fujifilm. And if you’ve been thinking about the FUJIFILM GF system, here’s your crash course.

So how does this relate to you as a photographer?

The colors in this scene are really only possible due to good white balance, Fujifilm’s PRO Negative Hi Contrast film simulation, and editing in just the right spots to make certain tones pop.
  • Landscape photographers will be able to get more dynamic range from their scene and will be able to work with the individual color channels to get an image they can print for a client. It is possible to create very natural looking, high dynamic range images from a single photo with the FUJIFILM GFX system. Fujifilm’s Velvia film simulation is perfect here.
  • Portrait and editorial photographers will have a whole lot of extra pixel density for jobs that require retouching. But when combined with something like Profoto’s monolights, they can get a lot of range from their RAW files in addition to the ability to fine tune things like skin color gradation, the color of clothing, etc. Fujifilm’s ASTIA or PRO Negative film simulations are just what you need. Colors like this have been pleasing the public for years.
  • Documentary photographers will be able to use the dynamic range and editing versatility to save photos they may have exposed incorrectly, within reason. Missing the moment can sometimes be the absolute worst. Fujifilm’s ACROS or PRO Negative film simulations will be most appealing to these photographers.

Indeed, this is all possible with smaller sensors to a degree, but you also tend to lose detail, color depth and overall quality as you go for smaller camera sensors. The advantages of the FUJIFILM GFX system are most apparent with lower ISO settings. Pixel per pixel, you’re going to have more details to work with when delivering a final photo. But even at higher ISO settings, you’re still going to get a number of very clear advantages. These advantages are very important for the most discerning of photographers, those who make big prints for campaigns and for fine art/gallery purposes. The FUJIFILM GFX will tackle a Times Square billboard a whole lot better than the iPhone will!

A while back, we asked Fujifilm about why larger film emulsions tend to look better than their 35mm emulsions. That article cited:

“In photography, if all things are equal – including the type of film (e.g: Velvia 50), the camera and lens selection and the degree of enlargement – the imaging result would be the same.” says Justin Stailey, Sr. Product Development Manager, FUJIFILM North America Corp. “However, if the resulting image is a standard size for all three film formats, then we see the effect of the degree of enlargement.”

Think of it like this: Apple iPhone < APS-C < Full Frame < Medium Format. For years, photographers reached for medium format cameras and film to get a better look

Don’t believe me? Just look at DXOMark!

camera editing fujifilm Fujifilm GFX Fujifilm GFX 50S images medium format sensor size versatility
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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