ALPA Makes Moves Aimed At Medium Format Video Shooters

Alpa is more of a photo company, but it seems they’re evolving.

Interestingly, ALPA, the medium format camera maker, has started to make moves aimed at attracting medium format video shooters to their platform. The biggest of these moves is now bundling Hasselblad’s 100MP H6D-100C digital back with some of their cameras, in addition to adding more connectivity options for video-specific features such as Arri-Rosette, Universal Rail, and standard 15mm rods.

Current owners of the Hasselblad H6D-100C will not have to purchase a kit with the digital back included, which is nice because that will save you money if you already have the back. The reason this back, in particular, has been chosen is its 4K video recording capability. This makes the ALPA ecosystem, with its new video focused features, an attractive option for those looking to invest in a medium format video setup.

But additionally, on the still images side, this is also a 100MP medium format sensor, making the ALPA kit every bit as potent and powerful as you would expect a 100MP medium format stills camera to be. Additionally, this ALPA kit will come with an optional accessory for mobile use of the H6D-100C, which is essentially a mobile battery pack that allows you to use the camera without being tethered to the wall in a studio.

Finally, ALPA also announced they will soon be offering a connector for Pentax 67 lenses, allowing photographers and videographers the ability to utilize 67 format lenses with their ALPA camera setups.

We are still skeptical that there is much of a market for medium format video, as we’ve seen 35mm full frame called “large format video.” It’s got a very expensive price tag with minimal performance or quality improvements over what 35mm and smaller sensors are doing. But, if you happen to be into the idea of experimenting with medium format video this could be the system you want to invest in. Who knows, it could be the near equivalent of Digital IMAX film.

You can get all of the details over on the ALPA website.

Anthony Thurston

Anthony is a Portland, Oregon based Boudoir Photographer specializing in a dark, moody style that promotes female body positivity, empowerment, and sexuality. Besides The Phoblographer, he also reviews gear and produces his own educational content on his website.