ALPA of Switzerland Launches Limited Edition ALPA 12 SWA + Helvetar 43mm Kit

All images from ALPA. Used with permission.

Medium format snappers, architectural photographers, and landscape photographers, here’s something that will tickle your fancy. Swiss camera maker ALPA has recently introduced its latest camera package for film photographers: the ALPA 12 SWA equipped with ALPA Apo-Helvetar 5.6 43mm lens. You’d have to be fast, though, as it’s super limited edition with only five kits up for grabs.

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Photokina 2012 Report — Part 6: SLR Magic and the Rest

First a Ferrari, and now beer. What on earth does this have to do with photokina? Well, every day at 3 p.m. the guys from Peak Design (read more on their awesome products below) were giving out Freibier. This was their PR strategy, and you can bet it was well received!

This is part six of our photokina 2012 report, with a main focus on SLR Magic, the small lens maker from Hong Kong that has come up with a lot of amazing products in the last two years. Beside an exhaustive report on SLR Magic’s new lenses, the following companies and/or products are featured in this post: Alpa, B.I.G. Photo, Fotoman, the Impossible Project, Lensbaby, Peak Design, the Plustek 120 film scanner, Rollei, and SanDisk.

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