Lots of photographers have absolutely no idea what to charge a client when they’re first starting out. So to help you out in some ways when considering pricing, keep these tips in mind. First off consider your expenses, time shooting, transportation, commute time, knowledge needed to actually create the images, post production time and effort on top of knowledge, etc. as a base. Then look at that and compare it to photographers that do similar work in your area and are of a similar skill level as you are. If you’re not as good as them or haven’t been shooting as long, then start bringing the price down.
Now whatever figure you had in mind, double it. Why? Taxes are a big reason for this, especially if you’re getting paid in checks.
Then consider a couple of differences: whether you can reasonably charge that much money, whether you can convince the client to pay you that, etc. Then also keep things in mind like if you’re working with a company, a person, and various things about them and who they are. The rest of it is way too much to honestly type out but getting these three videos and the worksheets that I created will help you immensely with this.
Just remember: it all starts with your identity as a photographer.