Welp so much for Canon’s “See Impossible” teaser leading to anything even remotely interesting for camera gear heads. As it turns out Canon is launching a new marketing campaign that focuses on successful, self-published artists. On the company’s new microsite you’ll find series of videos highlighting how using Canon products, from a Canon 5D Mk III to a printer, lead to the success of indie creatives.

One 45-second video on the site for instance shows how an author used her Canon printer to self-publish her book and become a best seller—because it’s just that easy!

Folks: what Canon has done here is created its own Hallmark channel of advertising videos.

Canon also has plans to make sure its ads are seen everywhere starting today with takeover ads on YouTube. You can also expect to see these self-promotional videos all over CNNgo as well. Meanwhile, Ad Week reports the camera maker will partner with the Bleacher Report to display ads during this month’s Major League Baseball post season.

Via Canon Watch