Canon Has a Big Announcement Coming Soon

Canon See Impossible

Update: It’s a major let down.

It seems Canon has a big announcement coming tomorrow. Over the weekend Canon printed a teaser ad in the New York Times filled with cryptic text and bold statement that the camera company can “SEE IMPOSSIBLE.” The text posted in full past the break is all a bit nonsensical, however the ad also included a link pointing to a website with a countdown clock.

As of this writing, the countdown clock has whittled down to just over 24 hours, which means we will see what Canon has in store for us at 9am tomorrow. At Photokina the camera maker put on a rather flaccid show with the most exciting bits being the Canon 7D Mark II and Canon G7x. So perhaps this is the camera that could finally get us excited about Canon after so long.

There are plenty of theories as to what this camera could be. For instance the rumor mill has been churning about a high-megapixel DSLR to best the 36MP Nikon D810. Another theory is Canon could introduce some amazing new glass or even a mirrorless camera we’ll actually care about. The possibilities are nearly endless so let us know what you think Canon will announce in the comments below.

Via Canon Watch

THIS MESSAGE GOES

OUT TO FEAR, DOUBT,

LOGIC AND REASON.

To excuses, distractions, procrastination, inertia, critics, cynics,

realists, pessimists, resistance, conventional wisdom.

To the peanut gallery, the so-called experts, the good enoughs,

the urges to pass the buck,

the easy way out, the snooze button, the panic button,

and to that little voice in the back of your head that says,

“It can’t be done.”

To all of it, we apologize.

Because we don’t see what you see.

AT CANON, WE SEE IMPOSSIBLE

Kevin Lee

Kevin Lee is a freelance journalist and photographer based in Brooklyn.