In what we think is a significant moment, Nikons sales of their interchangeable lens cameras are down by about 14%. This is in comparison to the same time last year. Demand for Nikon’s compact cameras have fallen about 30%. This has led to Nikon’s imaging division reporting a 26% loss of income. The worst part of this is Nikon’s overall profits declined 57.5%. We are not sure what this means for Nikon in the long run, but they have some decisions to make. Nikon sales forecast has also been cut. The demand of photography hobbyist has fallen. The Nikon DF may not be the Nikon fans were looking for.
Most camera sales are down overall due to the economy. It is not as bad in other companies though. Olympus’s imaging business reduced its operating loss by 39%. Sales of Olympus cameras fell about 3% and Olympus reduced its compact camera inventory by 40% since March. The difference in the companies may be how they choose to innovate. Olympus has been doing a great job selling cameras Like the Olympus OMD EM1 and the EP5, cameras people want due to their size and quality. They are good cameras, they are not for everyone however.
Nikon, on the other hand came out with the Nikon DF, a smaller full frame sensor camera. The Nikon DF has the desired ergonomics, but not the desired price. Nikon’s D800 by comparison has a stronger demand for sales, as well as stronger feature set. However, it is around the same price. The Nikon D610 is also selling better that the Nikon DF.
Nikon has to come out with the ‘right’ camera or, I fear, this trend will continue.
Via AmateusPhotographer and Nikon Rumors
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