We’ve seen some weird products and received some interesting emails, but this one is both brilliant and makes us scratch our heads. The LightRight is a brand new campaign on IndieGogo from the company ColorRight. They’re aiming to eliminate the need for a person to switch from an LED light to a flash. While some flashes have built in LEDs to try to ease this problem, LightRight’s solution is rather interesting.
First off, yes, it is that ridiculous looking circular thingie that you see in the image above. But that is actually an LED panel. When turned off, it acts as a reflector similar to a Rogue FlashBender but without the malleable design. And when you want to shoot a video instead, you can just switch the LED light on. Heck, that can even act as an autofocus assist in really low lighting.
The company is pushing the fact that it is lightweight, uses high-grade Samsung LED lights balanced to daylight, and that it will deliver more light than a 75 watt bulb.
It will cost around $99 when it launches. And for a nice laugh, you should check out the product demo video after the jump.
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