Get ready to mourn people–Hasselblad announced today in a press release statement that they are killing off their legendary 503CW camera. If you’re not familiar with the name, you’re familiar with its looks. This is perhaps one of the more famous medium format cameras in recent days and the one that many publications recommend if someone wants to get into medium format. According to Hasselblad though, it has been around for over half a century.
Instead the company will be focusing on their H system of cameras–which are out of reach of many therefore cutting down on the dilution of the brand.