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Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
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Features

Five Racy Camera Ads That Remind Me That I’m Single

Chris Gampat
No Comments
12/22/2010
4 Mins read

Last Updated on 08/30/2011 by Sander-Martijn

No, this isn’t one of them.

Let’s admit it: our society is one that loves to objectify people/things for the sake of revenue. It’s a proven tactic—and it’s worked. Plus, there is something just so alluring about photographers: with our big lenses and all. One of the staples of marketing is appealing to a human need. In this case, it’s the primal instinct to reproduce and have pleasure. These ads tend to stay in the back of one’s mind and in today’s viral society promotes a spread that is almost uncontrollable. This is an ode to some of those ads as well as a bit of an analysis and a history.

Editor’s Warning: Some of these ads may be a bit NSFW. Please exercise caution.

Pentax

Sure, Pentax can make some sexy and fashionable cameras, but their ads can be too! This ad ran in a Swedish magazine and according to Adrants the headline, “A Perfect Body With All The Right Accessories” caused quite the riot amongst female photographers. They reasoned that the ad stated that women are supposed to have perfect bodies and that only men were good enough to be professional photographers.

These days, Pentax seems to have changed their marketing tactics by offering cameras like the Pentax K-r and K-x in a multitude of colors (something that many male consumers don’t necessarily care about.) These cameras are unlike the K-5, which would perhaps be more like a burly lumberjack.

Editor’s Note: You’re probably not reading this text.

Sony Ericsson C905 Cybershot

Gorgeous, isn’t she it?

Though not quite a camera, this is an ad for a phone with a camera stuffed into it. Once you actually read the ad, you learn that it was shot with the 8.1MP cameraphone—further convincing the audience that it can shoot stunning photos. What it doesn’t talk about is the obvious amount of post-production that went into this ad: like making the model’s skin that velvety smooth. Nor does it mention the lighting schematics.

Sony has been known for their sexy cameras targeted towards consumers. The exception is the NEX-5, but the image quality that comes out of that camera says otherwise.

Nikon S60

Detects up to 13 faces…somehow I don’t think that’s enough.

This ad for the Nikon S60 point and shoot proudly touts the camera’s ability to detect lots of faces in a photograph. Rather than appealing to families that want to capture a photo of everyone at a gathering, this ad takes a more playful approach. The two barely 20-something year old girls are being a bit adventurous for all the world to see.

In some ways, it actually makes a lot of sense. There are loads of young girls that take sexy photos of themselves and post them online where lots of male web surfers stare at them.

Olympus E-3

The world’s fastest autofocus is apparently faster than the male gender being able to focus in on a health female’s supple breasts. At least that’s the feeling I get from this ad. When I showed it to a bunch of people on twitter a while back a response I got was, “Boobies!”

To which I responded, “Okay, what else do you get from it?”

“Big boobies!”

“Okay, anything about the camera?”

“Dude, boobies!”

Either way, it’s a fun ad that is still actually quite harmless and is a very real situation. Here in NYC, women tend to dress in ways that show off lots of skin. When a female bends over to adjust her shoe, there very well could be a couple of men that immediately activate their own spot focusing system.

Now if only Olympus could make it that accurate.

Nikon Coolpix3100

Seriously, look at the size of those pixels.

While this ad is obviously photoshopped, it does stand out to make its point that 3MP is a lot more than 2MP. This ad caused a lot of controversy a little while back. Granted, the French can get away with things like this in their ads.

Are there racier ads? Did we miss any? Let us know in the comments below.

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Written by

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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