Why You Don’t Need the Fujifilm X-T4 (Get the X-T3 Instead)

You may be wrestling with the idea of getting the Fujifilm X-T4, and here are some things to consider.

The Fujifilm faithful bubble with excitement whenever a new camera is released in the company’s flagship X-Series line. The latest addition is the Fujifilm X-T4. It comes with improvements Fuji shooters have been waiting on for quite some time — but not everybody needs them. At $1,700, it’s important to know if the camera is what you need, or if you’re going to be more than okay with its predecessor, the X-T3.

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The 3 Best Fujifilm Cameras for Portrait Photographers

Fujifilm cameras, with their gorgeous film simulations, excellent sensors, and great autofocus features, are ideal for portrait photography.

There was a time when the masses largely ignored Fujifilm cameras, but how quickly things can change. Starting with the X Pro 1, Fujifilm rapidly begun gaining traction, and just a few short years later, they now have some of the best cameras on the market that sport APS-C and Medium Format sensors. If you’re a portrait photographer who loves the look Fujifilm cameras give thanks to their sensors and film simulations, you owe it to yourself to check out these three outstanding Fujifilm cameras.

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5 Ways the Fujifilm X Pro 3 Hints at What the Next X100 Camera Is Like

The Fujifilm X Pro 3’s development was announced at the Fujifilm X Summit, and it’s quite innovative.

The X Pro 3 is a camera we have been eagerly anticipating as the rest of the industry has kept putting out cameras, lenses, etc. It honestly felt a bit like Fujifilm was quiet on the higher end of the X series in 2019. Understandably, this caused some anxiety among some Fujifilm users. I have a specific camera bag packed fill with Fujifilm gear that I use and was becoming antsy wondering how Fujifilm was going to innovate. What they announced came entirely out of the left field for me. But it also opened up even more questions, such as what the next X100 camera may be like.

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On Using the Fujifilm X Series of Cameras as a Journalist

The Fujifilm X series is given a lot of credit, but nowhere as much as Sony’s also great full frame mirrorless cameras.

The Fujifilm X series of cameras make solid companions for photojournalists, but only if certain cameras are used along with certain lenses. If a photographer chooses to work with the options available, they’ll find that the Fujifilm X system can be a fantastic option for a journalist working to earn a living. Sony arguably has the best option with all of its sensors being stabilized, and a variety of cameras that can do different things and offer a variety of features for different needs. But in the case of Fujifilm, that option isn’t available. All of their cameras more or less have some iteration of the same sensor. To that end, different form factors and features are what separate one camera from the next.

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Is Sony’s Eye AF Really Better Than Fujifilm’s? Let’s See!

Mirrorless camera

Eye autofocus is one of the killer tricks up the sleeves of many Mirrorless cameras, but just how big of a difference is there in performance between brands?

Earlier on this week during a keynote in California, Sony showed off their new eye autofocus and tracking systems that will be available in a few of their Mirrorless cameras.The new eye autofocusing system will be made available via a firmware update to the Sony a9, A7 III, and the Sony A7r III, while the a6400 will launch with both of the new systems already in place this February. Just how good are these new focusing system though when compared to some of the other Mirrorless cameras on the market? After the break we have a video for you that puts the XT-3, the a6500, a6400, a9, A7 III, and the A7r III up against each other. You don’t want to miss this. Continue reading…

Comparing the Dynamic Range of the Sony A7 III, Canon EOS R, Fujifilm XT-3, and Nkon Z7

Let’s see how the current flagship mirrorless cameras stack up against one another in terms of dynamic range.

In the future, when we look back on 2018, we will remember it as the year the photography industry moved full steam into the mirrorless world. Never before have so many compelling mirrorless camera options been available on the market at the same time. The Sony A7III was the first, announced back in February of this year at WPPI, and it was followed by the Nikon Z7, Canon EOS R, and the Fujifilm XT-3 being announced within days of each other that summer. Photographer Michael Andrew recently did a comparison of the dynamic range between these four mirrorless cameras in his latest video, which you can view after the jump.

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Watch the Fujifilm 8-16mm f2.8 R LM WR Lens Survive a Heavy Rainstorm

We told you that we’d hold manufacturers to their claims, and the Fujifilm 8-16mm f2.8 R LM WR held up to a heavy rainfall.

We tested the new Fujifilm 8-16mm f2.8 R LM WR here in NYC, and considering how well we’ve know Fujifilm cameras and lenses to be able to stand up to the elements we wanted to put this latest lens option through a thorough test. This lens is Fujifilm’s wide angle zoom lens, completing their trinity of f2.8 lenses for professional users of their X series cameras. Tested on the new Fujifilm X-T3, this lens not only withstood heavy rains here in NYC, but also direct dripping. Oh, and we caught it on video that we posted to our Instagram!

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Fujifilm Camera Guide: Our Five Favorite Fujifilm Cameras for Beginners to Pros and Beyond

There are Fujifilm cameras for everyone; from beginners and enthusiasts, to professional photographers and videographers.

Fujifilm’s lineup of cameras is incredibly exciting, and the company is carving out a nice slice of the Mirrorless market for themselves. There are some quite remarkable Fujifilm cameras on the market right now and the current line up will appeal to many different people. From the fixed lens X100F to the medium format monster the GFX 50S, photographers of all types and skill sets can find something for themselves in the Fujifilm ecosystem.

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The Fujifilm XT3 Includes the X Trans 4 CMOS 26.1MP Sensor

Fujifilm XT3 enters the market as the company’s fourth generation mirrorless APS-C camera

The Fujifilm XT3 was introduced today, ushering Fujifilm into its fourth generation of the mirrorless APS-C camera market. Boasting an all-new, back-illuminated 26.1MP X-Trans CMOS 4 sensor as well as the X-Processor 4 processor, the Fujifilm X-T3 promises to deliver remarkable image quality, significantly improved AF performance, and outstanding tracking performance of fast-moving subjects along with blackout-free burst shooting. Videographers will be happy to learn that the Fujifilm X-T3 is the first APS-C mirrorless camera capable of 4K/60P 10bit recording.

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