Are These the Five Best Full Frame Lenses from Nikon?

23. May. 2018
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News
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The Best — a term that gets thrown around a lot, but is incredibly subjective, especially in photography

Nikon is still one of the largest and most well-known camera brands out there and a question that many newcomers to photography always want answered is, “What are the best lenses for my camera?” It doesn’t matter if you shoot Fujifilm, Sony, Canon, Olympus, Panasonic, Pentax, or in this case Nikon. There is always someone out there who thinks that there are ‘best’ lenses or ‘best’ cameras. The truth, as anyone who has been doing this for a while knows, is that it is not a black and white question but more of a spectrum of good for you or not good for you. The YOU being the important part. Continue reading…

DigitalRev Personifies Canon, Makes Him Into a Complete Jerk

18. Mar. 2015
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Photography Culture
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Screenshot taken from the video

The folks over at DigitalRev continue to be the most ridiculous thing in the photo industry by making the company with the largest market share look like a total jerk. Considering that they’re also a retailer, it’s quite odd to see DigitalRev poking this much fun at Canon and satirizing them in their latest video where Kai decides to act like Canon if they were a real person.

Essentially, it’s all about bashing Nikon to a super-obsessive degree and talking about things like Bubblejet, mirrors, etc. But where they really hit home is with the company taking the same ideas from before and rebadging it as a new product.

Then they go back to mirrors, and more mirrors–until it all feels a bit annoying.

But still though, it is DigitalRev and in some ways has certain truths in their otherwise sarcastic undertones. The video is after the jump.

DigitalRev Gives 10 Reasons Why You Don’t Need a DSLR

06. Mar. 2015
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Photography Culture
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“DSLRs got big, bloated and fat.” says Kai from DigitalRev in the company’s latest video explaining why you don’t need a DSLR camera. For the most part, it seems like they’re also drinking the mirrorless camera Kool-Aid. Then they go into the technical stuff.

Admittedly, you may want to work with a DSLR because of their bigger versatility and support for using accessories like flashes and lenses–or if you want to work with an optical viewfinder. For what it’s worth though, electronic viewfinders have improved a lot and give you a preview of what you’re going to shoot. Kai also states that DSLRs are loud and uncool. He makes a great point and them not being innovative anymore and reaching their peak.

In fact, most of us use mirrorless cameras.

The video is after the jump.

Choosing a 35mm or 50mm Lens As Your First Prime Lens

09. Sep. 2014
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Photography Culture
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When it comes to getting a first prime lens, many of us on the staff reached for the 50mm f1.8–otherwise known as the nifty 50. But as time progressed, almost the entire staff also moved onto the 35mm field of view. In fact, many of my personal friends have too because 35mm lenses could arguably be stated to have a field of view of what you actually see in a scene. But this is one of the biggest debates for prime lens owners: 35mm or 50mm. In a recent video, DigitalRev tried to solve this debate. Kai makes some great points stating that one is a great travel lens and street photography lens and great for working with tight spaces, but when it comes to getting bokeh you’ll want to go for the other (obviously the 50mm).

And just in case you’re curious, you should check out our Sigma 35mm vs 50mm Art comparison. The video on choosing a 35mm or a 50mm lens is after the jump.

Kai From Digital Rev Pretests Canon DSLR In The Rain Before Sale…Wait a Minute.

09. Feb. 2013
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We all love Kai, the charismatic frontman for the Digital Rev video crew–or at least most of us do. Currently at the top of the Photo section on Reddit is a post from an angry Digital Rev customer. Pretty in White is a small team of photographers making just such a complaint. They purchased a camera from the company and then ran the serial number through Stolen Camera Finder, only to find other images shot from the camera on the web. The photos were all shot during a filming that the company does to create content.

The problem? They sold the camera as new. Now realistically, they should have brought this problem to Digital Rev first instead of creating a stink about it on the web, but it goes to show that there is a problem somewhere in their customer service. Let alone, this is a very odd and unusual case–having worked on the camera retail side of things this one come as truly shocking. Many camera retailers have relationships with Canon and Nikon where if a camera is used for a loaner or reviewer purposes, it can then be sent back to the manufacturer and switched out for a new one. This is partially how many companies build an affiliate relationship program with websites (such as Phoblographer.) So why didn’t this camera get sent back? We’re not sure; but we doubt that it was intentional fraud.

In the end, this really just sounds like bad customer service; and at least some money should be returned to the purchaser.